Articles by Analyze Core » R language

Sales Funnel visualization with R

June 23, 2015 | Analyze Core » R language

Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Classically, the Sales funnel includes at least four steps: Awareness – the customer becomes aware of the existence of a product or service, Interest – actively expressing an ...
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Cohort Analysis with Heatmap

May 3, 2015 | Analyze Core » R language

Previously I shared the data visualization approach for descriptive analysis of progress of cohorts with the “layer-cake” chart (part I and part II). In this post, I want to share another interesting visualization that not only can be used for descriptive analysis as well but would be more helpful for ...
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Cohort analysis with R – “layer-cake graph”

May 31, 2014 | Analyze Core » R language

Cohort analysis is one of the most powerful and demanded technique available to marketers for assessing long-term trends in customer retention and calculating life-time value. If you studied custora’s university, you could be interested by amazing “layer-cake graph” they propose for Cohort analysis. Custora says: “The distinctive “layer-cake graph” ...
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Twitter sentiment analysis with R

April 28, 2014 | Analyze Core » R language

Recently I designed a relatively simple code in R to analyze the content of Twitter posts by using the categories identified as positive, negative and neutral. The idea of processing tweets is based on a presentation The algorithm evaluates tweets based on the number ...
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