On not going viral

August 1, 2011
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(This article was first published on Decision Science News » R, and kindly contributed to R-bloggers)

LACK OF EVIDENCE FOUND FOR THINGS “GOING VIRAL” ON MAJOR WEB PLATFORMS

 

This week the reader is directed to Messy Matters to read up on research conducted by Sharad Goel, Duncan Watts and Dan Goldstein in which they hunted for traces of “viral” diffusion on six web platforms including Twitter, Facebook, and Yahoo!. The results run counter to mainstream intuition.

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