In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data ... [Read more...]

A/B testing is a method for comparing the effectiveness of several different variations of a web page. For example, an online clothing retailer that specializes in mens’ streetwear may want to examine whether a black or pink background results in more purchases from visitors to the site. Lets say ... [Read more...]

This week the reader is directed to Messy Matters to read up on research conducted by Sharad Goel, Duncan Watts and Dan Goldstein in which they hunted for traces of "viral" diffusion on Twitter, Facebook, Yahoo!, and beyond. The results run counter to mainstream intuition. [Read more...]

Best graph ever. LARGEST EVER DIFFERENCE BETWEEN 328 and 327 SPOTTED IN NEW YORK CITY [Read more...]