Predicting Marketing Campaign with R

March 17, 2012 | Arun Gaikwad

In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data ... [Read more...]

A/B Testing in R – Part 1

November 29, 2011 | Abraham Mathew

A/B testing is a method for comparing the effectiveness of several different variations of a web page. For example, an online clothing retailer that specializes in mens’ streetwear may want to examine whether a black or pink background results in more purchases from visitors to the site. Lets say ... [Read more...]

On not going viral

August 1, 2011 | dan

This week the reader is directed to Messy Matters to read up on research conducted by Sharad Goel, Duncan Watts and Dan Goldstein in which they hunted for traces of "viral" diffusion on Twitter, Facebook, Yahoo!, and beyond. The results run counter to mainstream intuition. [Read more...]

Never miss an update!
Subscribe to R-bloggers to receive
e-mails with the latest R posts.
(You will not see this message again.)

Click here to close (This popup will not appear again)