Analyst firm Aberdeen Group is conducting research into the use of predictive models in business with a 10-minute survey. It’s focused mainly on businesses that are using (or plan to use) predictive models to forecast aspects of their business and the systems they have in place (or plan to put in place) to do so. If you’re using predictive models at work, or plan to, consider adding your voice to the survey. Here’s the description of the survey from Aberdeen:
Aberdeen Group: Predictive Analytics – Niche Technology, or Must-Have Competitive Advantage?
“Top performing organizations are increasingly using predictive models to improve their business. This research study will determine what strategies and actions companies are taking to:
- Predict customer buying behavior and grow revenue.
- Improve the product development process to pioneer new products and capture market share.
- Predict risk and detect fraudulent behavior more rapidly.
- Improve operational efficiencies, such as supply chain performance or energy consumption.
Whether you use predictive techniques or not, take this 10 minute survey and you’ll be able to compare your organizations performance against its peers, learn where predictive analytics and data mining might bring benefits, and how to get started. Everyone that completes the survey will receive a complimentary copy of the final research report. Individual responses will be kept strictly confidential and data will only be used in aggregate. We greatly appreciate your participation in this research effort and look forward to sharing our findings with you. “