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In our department and various places on the Intertubes, SAS programmers set the HTML title tag (which sets the title in web browsers and on search engines) in ODS using the headtext option:

ods html
headtext="<title>My great report</title>" /* wrong! */
file="foo.html";


This may work in some situations, but it’s ugly and wrong. To see why, view the raw HTML:

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<title>My great report</title>
<meta name="Generator" content="SAS Software, see www.sas.com" sasversion="9.1">
<meta http-equiv="Content-type" content="text/html; charset=windows-1252">
<title>SAS Output</title>


Each HTML page should only have one TITLE tag, but this method creates an additional tag instead of replacing the first. Some web browsers and spiders may use the second tag instead of the first, and the document won’t validate as HTML (not that you can fix SAS’s HTML completely). If your document is only on an intranet think of personal and corporate document indexing systems (Google Search Appliance, Google Desktop Search, Windows Search, etc.), and even if it works now, you want to future-proof your HTML reports when (not if) new technology comes in to the mix.

I discovered the correct way thanks to Chevell Parker:

ods html
file="foo.html" (title="My great report"); /* correct way to set the HTML title tag */


This was tested on SAS 9.1.3 SP4 on Windows XP SP3.