What $480M of Gross Revenue Looks Like to Groupon

February 28, 2011

(This article was first published on Paul Butler » R, and kindly contributed to R-bloggers)

On Saturday, the Wall St. Journal posted details of an internal Groupon memo that reported $760 million in revenue last year.

The WSJ article came just as I was finishing up a visualization of some data I had collected on Groupon deals, which gives perspective on that massive number in terms of the individual deals.

Each box is a deal. I used height to represent number sold, and width to represent the price. Area is therefore gross revenue, and colour is city for the top 20 cities.

(Click for a larger, interactive version. Only works in browsers that support SVG, i.e. not IE)

The 2D-bin-packing was implemented in R and C++, based on code by mackstann. Thanks to my friends Eric and Lisa for feedback on a draft of the visualization.

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