Impact of Google Instant on paid search

October 13, 2010
By

(This article was first published on Revolutions, and kindly contributed to R-bloggers)

When Google introduced Google Instant (where search results are displayed as you type), it was certainly a boon for searchers. Personally, I've started visiting the Google homepage after years of just using the search box in Firefox (and now Chrome), and enjoying the improved search experience. (And I get to see those neat Doodles, too.)

But not everyone was happy. People who advertise on Google Search were worried that the ads (which now recycle with each click stroke) might not be as effective. But Weisner Vos has done an analysis using R, and it seems that advertisers don't have much to worry about. For example, click-through rates for ads in any position on the first page are basically unchanged since Google Instant was introduced:

CTR-Top-vs-Bottom
Take a look at the complete analysis at the link below.

Click2Customers: The Paid Search Impact of Google Instant – Some Initial Data

To leave a comment for the author, please follow the link and comment on their blog: Revolutions.

R-bloggers.com offers daily e-mail updates about R news and tutorials on topics such as: Data science, Big Data, R jobs, visualization (ggplot2, Boxplots, maps, animation), programming (RStudio, Sweave, LaTeX, SQL, Eclipse, git, hadoop, Web Scraping) statistics (regression, PCA, time series, trading) and more...



If you got this far, why not subscribe for updates from the site? Choose your flavor: e-mail, twitter, RSS, or facebook...

Tags: ,

Comments are closed.

Sponsors

Never miss an update!
Subscribe to R-bloggers to receive
e-mails with the latest R posts.
(You will not see this message again.)

Click here to close (This popup will not appear again)