1) Exploration of General Ridership Patterns

Basic variables provided in the Trip History dataset include the timestamp (minute-level granularity) of departure and arrival for each Hubway trip taken. This allows for analysis of ridership activity from the perspective of our normal temporal routines – commuting, socializing, weekend excursions, etc.

Density plots help to visualize hourly ridership throughout the course of an average weekday or weekend. Here we see an obvious “M” shape on the weekday density curve, very likely due to commuting activity (roughly including weekday hours from 7-9AM and 4-7PM). Further analysis reveals that these commuting rides accounted for 33% of total trips (including weekends) during the summer of 2012. Average weekend profiles exhibit an opposite daily profile with peak ridership occurring in the afternoons. A small, but noticeable amount of weekend rides occur from 12AM-3AM catering to more ‘adventurous’ biker-bar-goers.

We can further solidify weekday-vs-weekend behavior using density plots as a function of total trips and average trip duration. In the right-hand panel we observe a noticeable difference in the distributions of daily rides – on a given weekday, there are 500-750 more rides than a given weekend. In the left-hand panel we see that the distribution of weekend trips has a mean trip duration of approximately 10 minutes longer than that of weekday trips, with an average trip time of ~25 mins. Hubway rides max out at 30 minutes, so weekend riders tend to make the most of their riding time. Together, these two observations suggest that Hubway lends itself well to both higher-frequency and faster weekday schedules (commuting) and slower-paced weekend routines (recreational rides and sightseeing).

2) Exploration of Rider Demographics

The inclusion of rider information (which is gathered at registration for annual membership) provides interesting potential for analysis of Hubway’s demographics. Namely, for each ride in the Trip History dataset, the rider’s zipcode, age and gender is also included. Using the compiled zipcode table previously described, rider zipcodes were matched with boston neighborhoods or surrounding suburbs. The plot below shows the top ten demographic cohorts (i.e. groups of gender-age-neighborhood combinations), by total rides in summer 2012. It is worth noting:

There were no female cohorts in the top ten ridership groups for either Greater Boston or the Suburbs; all cohorts depicted below are male.

Because of the low number of riders from the suburbs, the y-axis for suburban cohorts has been scaled up; however on absolute terms, these rides constitute a significantly lower proportion than Greater Boston residents.

Males, of all ages, from the South End and Back Bay neighborhoods play a very significant role in Hubway’s membership base – in combination they made up 17% of all registered Hubway rides during the summer of 2012. Trips are also quite popular among male millenials in other densely populated parts of Boston.

Although substantially smaller by trip volume, Hubway appears to have maintained a loyal member base from the suburbs. This segment is dominated by middle-aged males from nearby Boston towns, making heavy use of Hubway stations located at MBTA hubs (commuter rail or ferry), most notably North Station, South Station and Rowes Wharf Ferry Landing (not shown on graph).

Conclusions

Hubway has solidified its place as a viable transportation option in Greater Boston, as evidenced by incorporation of bike trips into our daily routines and high adoption among particular demographic groups.

Integration of external datasets could provide further insights into the drivers for increased ridership. To examine the impact of short-term, localized events, use of publicly available subway data could attempt to draw correlations between daily MBTA maintenance/recorded downtime and increased Hubway rides. Schedules of large city-wide events encouraging travel and sight-seeing (Red Sox games, Boston Marathon, 4th of July Fireworks) could also point to ridership spikes. With an eye to longer-term Hubway growth, study of urban planning initiatives (public spaces, increased transit coverage) and commercial/residential development of new neighborhoods could indicate good candidates for new bike stations.