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A Gentle Introduction on Market Basket Analysis — Association Rules

October 2, 2017
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A Gentle Introduction on Market Basket Analysis — Association Rules

Market Basket Analysis is one of the key techniques used by large retailers to uncover associations between items. It works by looking for combinations of items that occur together frequently in transactions. To put it another way, it allows retailers to identify relationships between the items that people buy. Association Rules are widely used to Related Post Building A Book...

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