Articles by shanelynn

Self-Organising Maps for Customer Segmentation using R

February 3, 2014 | 0 Comments

Self-Organising Maps (SOMs) are an unsupervised data visualisation technique that can be used to visualise high-dimensional data sets in lower (typically 2) dimensional representations. In this post, we examine the use of R to create a SOM for customer segmentation. The figures shown here used use the 2011 Irish Census information for ... [Read more...]

Batch Geocoding with R and Google maps

October 12, 2013 | 0 Comments

I’ve recently wanted to geocode a large number of addresses (think circa 60k) in Ireland as part of a visualisation of the Irish property market. Geocoding can be simply achieved in R using the geocode() function from the ggmap library. The geocode function uses Googles Geocoding API to turn ... [Read more...]

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