Articles by Sergey

Worldwide COVID-19 spread visualization with R

May 4, 2020 | 0 Comments

COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so I wanted to see the speed with which it spreads across countries. The following is how I’ve seen it: COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so ...
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The spread of COVID-19 across countries visualization with R

May 4, 2020 | 0 Comments

COVID-19 or Coronavirus pandemic has a great and unpredictable effect on our lives. I wanted to see the speed and spreading of the virus across countries. And the following is what and how I’ve seen: COVID-19 or Coronavirus pandemic has a great and unpredictable effect on our lives. I ... [Read more...]

LTV prediction for a recurring subscription with R

September 19, 2018 | 0 Comments

Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription payments....
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LTV prediction for a recurring subscription with R

September 19, 2018 | 0 Comments

Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription paymentsCustomers ...
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Anomaly Detection for Business Metrics with R

June 13, 2018 | 0 Comments

The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes.The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them ...
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Marketing Multi-Channel Attribution model based on Sales Funnel with R

September 27, 2017 | 0 Comments

This is the last post in the series of articles about using Multi-Channel Attribution in marketing. In previous two articles (part 1 and part 2), we’ve reviewed a simple and powerful approach based on Markov chains that allows you to effectively attribute marketing channels. This is the last post in the ...
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Cohort analysis: Retention Rate Visualization with R

December 10, 2015 | 0 Comments

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this ...
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Measuring business health with Delta LifeCycle Grids and R

August 27, 2015 | 0 Comments

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technicThere are several posts connected with LifeCycle Grids on this blog. If you are not familiar with the concept I highly recommend you to start with Jim Novo’s book, his ...
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