Blog Archives

LTV prediction for a recurring subscription with R

September 19, 2018
By
LTV prediction for a recurring subscription with R

Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription paymentsCustomers lifetime value (LTV or CLV) is one The post LTV prediction...

Read more »

Anomaly Detection for Business Metrics with R

June 13, 2018
By
Anomaly Detection for Business Metrics with R

The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes.The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes. Reducing the The post Anomaly Detection...

Read more »

Marketing Multi-Channel Attribution model based on Sales Funnel with R

September 27, 2017
By
Marketing Multi-Channel Attribution model based on Sales Funnel with R

This is the last post in the series of articles about using Multi-Channel Attribution in marketing. In previous two articles (part 1 and part 2), we’ve reviewed a simple and powerful approach based on Markov chains that allows you to effectively attribute marketing channels. This is the last post in the series of articles about using The post Marketing Multi-Channel...

Read more »

Marketing Multi-Channel Attribution model with R (part 2: practical issues)

May 31, 2017
By
Marketing Multi-Channel Attribution model with R (part 2: practical issues)

Even though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. We will review some of them This is the second post about the Marketing Multi-channel Attribution Model with Markov chains (here is the first one). Even though the concept of the first-order Markov The post Marketing Multi-Channel...

Read more »

Twitter sentiment analysis with Machine Learning in R using doc2vec approach (part 1)

February 8, 2017
By
Twitter sentiment analysis with Machine Learning in R using doc2vec approach (part 1)

We will use Document-Term Matrix that is the result of Vocabulary-based vectorization for training the model for Twitter sentiment analysisRecently I’ve worked with word2vec and doc2vec algorithms that I found interesting from many perspectives. Even though I used them for another purpose, the main thing they were developed for is Text analysis. As I noticed, my The post Twitter sentiment...

Read more »

Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept)

August 2, 2016
By
Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept)

Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint As we know, a customer usually goes through a path/sequence of different channels/touchpoints before a purchase in e-commerce or conversion in other areas. In Google Analytics we The post Marketing Multi-Channel...

Read more »

Cohort analysis: Retention Rate Visualization with R

December 10, 2015
By
Cohort analysis: Retention Rate Visualization with R

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post. Last year I shared The post Cohort analysis:...

Read more »

Measuring business health with Delta LifeCycle Grids and R

August 27, 2015
By
Measuring business health with Delta LifeCycle Grids and R

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technicThere are several posts connected with LifeCycle Grids on this blog. If you are not familiar with the concept I highly recommend you to start with Jim Novo’s book, his blog or, at least, from the first post The post Measuring business...

Read more »

Search R-bloggers


Sponsors

Never miss an update!
Subscribe to R-bloggers to receive
e-mails with the latest R posts.
(You will not see this message again.)

Click here to close (This popup will not appear again)