COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so I wanted to see the speed with which it spreads across countries. The following is how I’ve seen it: COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so ...

Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription paymentsCustomers ...

Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription payments....

The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes.The larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them ...

This is the last post in the series of articles about using Multi-Channel Attribution in marketing. In previous two articles (part 1 and part 2), we’ve reviewed a simple and powerful approach based on Markov chains that allows you to effectively attribute marketing channels. This is the last post in the ...

Even though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. We will review some of them This is the second post about the Marketing Multi-channel Attribution Model with Markov chains (here is the first one). ...

We will use Document-Term Matrix that is the result of Vocabulary-based vectorization for training the model for Twitter sentiment analysisRecently I’ve worked with word2vec and doc2vec algorithms that I found interesting from many perspectives. Even though I used them for another purpose, the main thing they were ...

Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint As we know, a customer usually goes through a path/sequence of different channels/touchpoints before a purchase in e-commerce or ...

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this ...

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technicThere are several posts connected with LifeCycle Grids on this blog. If you are not familiar with the concept I highly recommend you to start with Jim Novo’s book, his ...