Articles by Sergey Bryl' ( blog)

Marketing Multi-Channel Attribution model based on Sales Funnel with R

September 27, 2017 | 0 Comments

This is the last post in the series of articles about using Multi-Channel Attribution in marketing. In previous two articles (part 1 and part 2), we’ve reviewed a simple and powerful approach based on Markov chains that allows you to effectively attribute marketing channels. In this article, we will review another ...
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