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Marketing Multi-Channel Attribution model based on Sales Funnel with R

Marketing Multi-Channel Attribution model based on Sales Funnel with R

This is the last post in the series of articles about using Multi-Channel Attribution in marketing. In previous two articles (part 1 and part 2), we’ve reviewed a simple and powerful approach based on Markov chains that allows you to effectively attribute marketing channels. In this article, we will review another fascinating approach that marries heuristic The post Marketing Multi-Channel...

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Marketing Multi-Channel Attribution model with R (part 2: practical issues)

Marketing Multi-Channel Attribution model with R (part 2: practical issues)

This is the second post about the Marketing Multi-channel Attribution Model with Markov chains (here is the first one). Even though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. In this article, we will review some of them. I tried to organize this The post Marketing Multi-Channel...

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Twitter sentiment analysis with Machine Learning in R using doc2vec approach

Twitter sentiment analysis with Machine Learning in R using doc2vec approach

Recently I’ve worked with word2vec and doc2vec algorithms that I found interesting from many perspectives. Even though I used them for another purpose, the main thing they were developed for is Text analysis. As I noticed, my 2014 year’s article Twitter sentiment analysis is one of the most popular blog posts on the blog even today. The post Twitter sentiment...

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