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Is Rolex Truly A Luxury Brand? (How Online Market Is Diluting A Brand)

September 11, 2018
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Is Rolex Truly A Luxury Brand? (How Online Market Is Diluting A Brand)

Background Information Brands like Rolex employ a number of methods to maintain their position as a luxury watchmaker. They are selective about the brand ambassadors they hire, the location and decoration of flagship stores, the events they sponsor, and, most importantly, the price tag of the watches. With such effort, Rolex has become one of

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