Articles by Niklas Kolster

How-to: Facebook Robyn marketing mix modeling

October 27, 2021 | Niklas Kolster

Example of Marketing mix modeling with Facebook’s Robyn package Here I will go through an example of how to run marketing mix modeling with the Robyn package published by Facebook. The project page by Facebook is here: and here are the instructions and code: ...
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Attribution modelling in R

October 12, 2019 | Niklas Kolster

Attribution modelling in R an example Here I am going into some examples in attribution modelling in R. It is a complex topic and much more can be said about it than I will be able to do here. I will here go hands on mostly into the markov model ...
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