Working with the OpenAI ChatGPT API in R using R6 Classes Unlike many examples you may come across online, this blog post does not demonstrate how to interact with the OpenAI ChatGPT API using a basic R script. Instead, I’ll demonstrate a more ...

CLV leads businesses to the most valuable customers, those who will continue to spend money with them for years to come. By understanding how much these customers are worth over time, businesses can create strategies to keep them happy and eng...

What is a Network Graph? Are you curious about how information spreads on Twitter? Network analysis and visualisation tools can help us understand how social relationships work online and how communities interact. By analysing internet comm...

Introduction Following on from my last post outlining LDA, I’ll go further to analyse the sentiment of the tweet text. The most straightforward way to approach sentiment analysis is to use one of the many sentiment dictionaries available. I’m g...

Topic modelling with Twitter text Topic modeling is a statistical technique utilised to identify themes or topics within a vast collection of texts. One of the most popular algorithms used for topic modeling is Latent Dirichlet Allocation (LDA) ...

Extracting tweets with R Social media has emerged as a prominent tool for expressing opinions, sharing news, and engaging in discussions. Twitter, with over 330 million active users worldwide, has become an indispensable tool for businesses, gov...

The Analysis Gap In marketing there’s often a gap between the collection and reporting of data. That gap is Analysis. For small businesses without in-house expertise the analysis of marketing data is a giant void. GA4 makes it easy to collect ma...