I am extremely thrilled to announce that RGoogleAnalytics was released recently by CRAN. R is already a swiss army knife for data analysis largely due its 6000 libraries. What this means is that digital analysts can now fully use the analytical capabilities of R to fully explore their Google Analytics Data. ... [Read more...]

A typical consumer today uses multiple devices to surf the web and interact in many ways with your eCommerce business. For most stores, maximizing conversion and increasing order size in this environment is not only an enormous challenge, but also an incredible opportunity. eCommerce stores also have a variety of ... [Read more...]

During our last webinar, we covered some of the basic ideas behind ggplot2, the R Visualization package by Dr. Hadley Wickham. In this blog post I will walk through the example that I covered during the webinar. In order to carry out the examples yourself, you may download the dummy ... [Read more...]

In this blog post, I would walk you through the steps from downloading to installing the RGoogleAnalytics package on your machine. The RGoogleAnalytics package currently resides at https://code.google.com/p/r-google-analytics/ and this page lists the latest developments around the package. The zip and tarball archives for the ... [Read more...]

As we believe you may know, we are having a webinar tomorrow (June 19th, 2013) on Predictive Analytics. During this webinar, you are going to be introduced to R, learn how to build a predictive model and also how to carry insightful analysis through visualization. As learning a new language can ... [Read more...]

In this blogpost, I will be talking briefly about Predictive Analytics and why it holds value from a web analytics perspective. Broadly speaking, Predictive Analytics is a set of methodologies that assist us in anticipating customer behavior. The customer behavior of interest could be anything ranging from spend, buying habits, ... [Read more...]

In this blogpost, I want to dive deeper into the explanation of the relationship between Frequency and Recency of Visits with the Conversion Rate and Average Order Value. I have used the RGA package for data extraction and Dr. Hadley Wickham’s ggplot2 package to achieve the visualizations. Here’s ... [Read more...]