Articles by Jack Han

Increasing Repeat Purchase Rate by Analyzing Customer Latency

August 28, 2013 | Jack Han

For online businesses, Repeat Purchase Rate is one of the critical metrics of the business performance. Higher repeat purchase rate means more active members, and thus leads to higher profit. “Customer Latency refers to the average time between customer activity events, for example, making a purchase, calling the help desk, ... [Read more...]

RFM Customer Analysis with R Language

July 7, 2013 | Jack Han

For database marketing or direct marketing people, they are always concerned about two questions before they send out mails or make calls to their customers:- How can they segment the customers in the database to find out who are more likely to response to their mails or buy their ... [Read more...]

Investment Portfolio Analysis with R Language

May 22, 2013 | Jack Han

[Please note that this article is for studying R programming purpose only rather than for advices of investment] R has a wide application in finance analysis areas such as time series analysis, portfolio management, and risk management, with its basic functions and many professional packages in Finance. In this article, ... [Read more...]

Data Analysis for Marketing Research with R Language (1)

April 22, 2013 | Jack Han

Data Analysis technologies such as t-test, ANOVA, regression, conjoint analysis, and factor analysis are widely used in the marketing research areas of A/B Testing, consumer preference analysis, market segmentation, product pricing, sales driver analysis, and sales forecast etc. Traditionally the analysis tools are mainly SPSS and SAS, however, the ... [Read more...]

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