In our department and various places on the Intertubes, SAS programmers set the HTML title tag (which sets the title in web browsers and on search engines) in ODS using the headtext option: ods html headtext="<title>My great report</title>" /* wrong! */ file="foo.html"; This may work in some situations, but it’s ugly and wrong. To see 




Zero Inflated Models and Generalized Linear Mixed Models with R.
Zuur, Saveliev, Ieno (2012).
