A/B testing is a method for comparing the effectiveness of several different variations of a web page. For example, an online clothing retailer that specializes in mens’ streetwear may want to examine whether a black or pink background results in more purchases from visitors to the site. Lets say ... [Read more...]

In a previous post, I discussed how to generate PPC keywords in R. In this post I will provide another example of how to perform this task. Let’s say that I am a auto insurance company that only operates in the state of Illinois. I’m planing on bidding ... [Read more...]

Paid search marketing refers to the process of driving traffic to a website by purchasing ads on search engines. Advertisers bid on certain keywords that users might search for, and that determines when and where their ads appear. For example, an individual who owns an auto dealership would want to ... [Read more...]