In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data for last eight quarters. This 


Zero Inflated Models and Generalized Linear Mixed Models with R.
Zuur, Saveliev, Ieno (2012).