Surveys measure what people do, not what people think

April 13, 2012

(This article was first published on House of Stones » R, and kindly contributed to R-bloggers)

In my previous post, I wrote about ways scale choice could distort the ways survey results portray the things they are supposed to measure. This certainly isn’t a new issue – researchers who use surveys often go to great lengths to ensure that their surveys are valid and reliable, which in this context usually means [...]

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