301 search results for "market research"

Call for participation: AusDM 2014, Brisbane, 27-28 November

October 25, 2014
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Call for participation: AusDM 2014, Brisbane, 27-28 November

********************************************************* 12th Australasian Data Mining Conference (AusDM 2014) Brisbane, Australia 27-28 November 2014 http://ausdm14.ausdm.org/ ********************************************************* The Australasian Data Mining Conference has established itself as the premier Australasian meeting for both practitioners and researchers in data mining. Since AusDM’02 the conference … Continue reading →

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Modeling Plenitude and Speciation by Jointly Segmenting Consumers and their Preferences

October 21, 2014
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Modeling Plenitude and Speciation by Jointly Segmenting Consumers and their Preferences

In 1993, when music was sold in retail stores, it may have been informative to ask about preference across a handful of music genre. Today, now that the consumer has seized control and the music industry has responded, the market has exploded into more...

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The Generalized Lambda Distribution and GLDEX Package for Fitting Financial Return Data – Part 2

October 14, 2014
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The Generalized Lambda Distribution and GLDEX Package for Fitting Financial Return Data – Part 2

Part 2 of a series by Daniel Hanson, with contributions by Steve Su (author of the GLDEX package) Recap of Part 1 In our previous article, we introduced the four-parameter Generalized Lambda Distribution (GLD) and looked at fitting a 20-year set of returns from the Wilshire 5000 Index, comparing the results of two methods, namely the Method of Moments,...

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Consumer Preference Driven by Benefits and Affordances, Yet Management Sees Only Products and Features

October 2, 2014
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Consumer Preference Driven by Benefits and Affordances, Yet Management Sees Only Products and Features

Return on Investment (ROI) is management's bottom line. Consequently, everything must be separated and assigned a row with associated costs and profits. Will we make more by adding another product to our line? Will we lose sales by limiting the feature...

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TURF Analysis: A Bad Answer to the Wrong Question

September 29, 2014
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TURF Analysis: A Bad Answer to the Wrong Question

Now that R has a package performing Total Unduplicated Reach and Frequency (TURF) Analysis, it might be a good time to issue a warning to all R users. DON'T DO IT!The technique itself is straight out of media buying from the 1950s. Given some number of...

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How to reveal anyone’s interests on Twitter using social network analysis

September 22, 2014
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How to reveal anyone’s interests on Twitter using social network analysis

I’m giving a talk this Friday (September 26, from 6 – 8 PM) on my current research into interest detection on Twitter. The talk …Continue reading →

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Trying a prefmap

September 14, 2014
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Trying a prefmap

Preference mapping is a key technique in sensory and consumer research. It links the sensory perception on products to the liking of products and hence provides clues to the development of new, well tasting, products. Even though it is a key technique,...

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The Ecology of Data Matrices: A Metaphor for Simultaneous Clustering

September 13, 2014
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The Ecology of Data Matrices: A Metaphor for Simultaneous Clustering

"...a metaphor is an affair between a predicate with a past and an object that yields while protesting." Nelson Goodman (1976)It is, as if, data matrices were alive. The rows are species, and the columns are habitats. At least that seems to be the...

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Google uses R to calculate ROI on advertising campaigns

September 12, 2014
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Google uses R to calculate ROI on advertising campaigns

Google has just released a new package for R: CausalImpact. Amongst many other things, this package allows Google to resolve the classical conundrum: how can we asses the impact of an intervention (for example, the effect of an advertising campaign on website clicks) when we can't know what would have happened if we hadn't run the campaign? For a...

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What makes a good academic conference?

September 11, 2014
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What makes a good academic conference?

What makes a good academic conference? Here's what we like. The post What makes a good academic conference? appeared first on Decision Science News.

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