408 search results for "market research"

Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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Commercial Analytics: The Capabilities

October 5, 2011
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Commercial Analytics: The Capabilities

Commercial Analytics is the kind that makes money. From data to dollars, insights to income, this is all about how to run the business better. To do it and to do it well you need certain capabilities in place. This article builds a map of those business capabilities to help you assess, understand, and plan your business.

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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Create Amazing Looking Backtests With This One Wrong–I Mean Weird–Trick! (And Some Troubling Logical Invest Results)

April 22, 2016
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Create Amazing Looking Backtests With This One Wrong–I Mean Weird–Trick! (And Some Troubling Logical Invest Results)

This post will outline an easy-to-make mistake in writing vectorized backtests–namely in using a signal obtained at the end of … Continue reading →

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Clandestine DNS lookups with gdns

April 10, 2016
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Clandestine DNS lookups with gdns

Google recently announced their DNS-over-HTTPS API, which “enhances privacy and security between a client and a recursive resolver, and complements DNSSEC to provide end-to-end authenticated DNS lookups”. The REST API they provided was pretty simple to wrap into a package and I tossed in some SPF functions that I had lying around to bulk it... Continue reading →

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AirbnB uses R to scale data science

April 5, 2016
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AirbnB uses R to scale data science

Airbnb, the property-rental marketplace that helps you find a place to stay when you're travelling, uses R to scale data science. Airbnb is a famously data-driven company, and has recently gone through a period of rapid growth. To accommodate the influx of data scientists (80% of whom are proficient in R, and 64% use R as their primary data...

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When Choice Modeling Paradigms Collide: Features Presented versus Features Perceived

April 3, 2016
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When Choice Modeling Paradigms Collide: Features Presented versus Features Perceived

What is the value of a product feature? Within a market-based paradigm, the answer is the difference between revenues with and without the feature. A product can be decomposed into its features, each feature can be assigned a monetary value by includin...

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Understanding Statistical Models Through the Datasets They Seek to Explain: Choice Modeling vs. Neural Networks

March 21, 2016
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Understanding Statistical Models Through the Datasets They Seek to Explain: Choice Modeling vs. Neural Networks

R may be the lingua franca, yet many of the packages within the R library seem to be written in different languages. We can follow the R code because we know how to program but still feel that we have missed something in the translation.R provides an o...

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Dynamic Stochastic General Equilibrium models made (relatively) easy with R

February 19, 2016
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Dynamic Stochastic General Equilibrium models made (relatively) easy with R

General Equilibrium economic models To expand my economics toolkit I’ve been trying to get my head around Computable General Equilibrium (CGE) and Dynamic Stochastic General Equilibrium (DSGE) models. Both classes of model are used in theoretical and policy settings to understand the impact of changes to an economic system on its equilibrium state. I’m not a specialist in...

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