330 search results for "market research"

When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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It’s Analytics Survey Time!

March 20, 2015
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It’s Analytics Survey Time!

Every other year Rexer Analytics surveys Data Analysts, Predictive Modelers, Data Scientists, Data Miners, and all other types of analytic professionals, students, and academics regarding the software they use.  I then update the main results in The Popularity of Data Analysis … Continue reading →

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How Fantasy Football is Like Stock Picking (Including a Shiny App)

March 17, 2015
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How Fantasy Football is Like Stock Picking (Including a Shiny App)

In this post, I compare fantasy football to stock picking.  There are important lessons we can learn from financial forecasting that can be applied to forecasting football players’ performance. Fantasy Football The post How Fantasy Football is Like Stock Picking (Including a Shiny App) appeared first on Fantasy Football Analytics.

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In case you missed it: February 2015 roundup

March 11, 2015
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In case you missed them, here are some articles from February of particular interest to R users. The John M. Chambers Statistical Software Award announcement for 2015. The new R package "distcomp" allows researchers to collaborate on data spread across multiple sites. David Smith's interview with theCUBE on R, data science, and Microsoft's acquisition of Revolution Analytics. R is...

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Introduction to my New IKReporting Package

March 9, 2015
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Introduction to my New IKReporting Package

This post will introduce my up and coming IKReporting package, and functions that compute and plot rolling returns, which are … Continue reading →

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Brand and Product Category Representation: Precursors to Preference Construction

March 5, 2015
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Brand and Product Category Representation: Precursors to Preference Construction

Evidently, preference is contextual, or so The Hershey's Company claims in their advertising. I agree and will not repeat the argument made in a previous post on incorporating preference construction into the choice modeling process.Within the framewor...

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