347 search results for "market research"

Remembering the Gist, But Not the Details: One-Dimensional Representation of Consumer Ratings

October 13, 2013
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Remembering the Gist, But Not the Details:  One-Dimensional Representation of Consumer Ratings

In survey research, it makes a difference how the question is asked.  "How would you rate the service you received at that restaurant?" is not the same as "Did you have to wait to be seated, to order your meal, to be served your food, or to pay yo...

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Color analysis of Flickr images

May 1, 2013
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Color analysis of Flickr images

Since I’ve seen this beautiful color wheel visualizing the colors of Flickr images, I’ve been fascinated with large scale automated image analysis. At the German Market Research association’s conference in late April, I presented some analyses that went in the same direction (click to enlarge): On the image above you can see the color

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When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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visNetwork, Currencies, and Minimum Spanning Trees

May 22, 2015
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Just because I’m ignorant doesn’t mean I won’t try things.  Feel free to correct any ignorance that follows.  More than anything I would like to feature the new htmlwidget visNetwork.  I thought  the example from Minimum Spanning Trees in R a...

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Advertising a Few Systematic ETFs (Strictly Of My Own Volition)

May 13, 2015
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Advertising a Few Systematic ETFs (Strictly Of My Own Volition)

This post will introduce several ETFs from Alpha Architect and Cambria Funds (run by Meb Faber) that I think readers … Continue reading →

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Scaling R clusters? AWS Spot Pricing is your new best friend

May 11, 2015
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Scaling R clusters? AWS Spot Pricing is your new best friend

An elastic infrastructure for distributed R Most of us recall the notion of elasticity from Economics 101. Markets are about supply and demand, and when there is an abundance of supply, prices usually go down. Elasticity is a measure of how responsive one economic variable is to another, and in an elastic market the response

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