283 search results for "market research"

Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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ChainLadder 0.1.8 released

August 26, 2014
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ChainLadder 0.1.8 released

Over the weekend we released version 0.1.8 of the ChainLadder package for claims reserving on CRAN. What is claim reserving?The insurance industry, unlike other industries, does not sell products as such but promises. An insurance policy is a promise by the insurer to the policyholder to pay for future claims for an upfront received premium. As a result...

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Continuous or Discrete Latent Structure? Correspondence Analysis vs. Nonnegative Matrix Factorization

August 25, 2014
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Continuous or Discrete Latent Structure? Correspondence Analysis vs. Nonnegative Matrix Factorization

A map gives us the big picture, which is why mapping has become so important in marketing research. What is the perceptual structure underlying the European automotive market? All we need is a contingency table with cars as the rows, attributes as the ...

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David Smith, the useR! 2014 Interview

August 25, 2014
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David Smith, the useR! 2014 Interview

“At one point, the only source for daily R news was David Smith’s blog.” —...

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Reasonable Inheritance of Cluster Identities in Repetitive Clustering

August 15, 2014
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Reasonable Inheritance of Cluster Identities in Repetitive Clustering

… or Inferring Identity from Observations Let’s assume the following application: A conservation organisation starts a project to geographically catalogue the remaining representatives of an endangered plant species. For that purpose hikers are encouraged to communicate the location of the plant … Continue reading →

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Visit of Di Cook

August 12, 2014
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Visit of Di Cook

Next week, Professor Di Cook from Iowa State University is visiting my research group at Monash University. Di is a world leader in data visualization, and is especially well-known for her work on interactive graphics and the XGobi and GGobi software. See her book with Deb Swayne for details. For those wanting to hear her speak, read on. Research seminar She...

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Exploiting Heterogeneity to Reveal Consumer Preference: Data Matrix Factorization

August 11, 2014
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Exploiting Heterogeneity to Reveal Consumer Preference: Data Matrix Factorization

We begin with a data matrix, a set of numbers arrayed so that each row contains information from a different consumer. Marketing research focuses on the consumer, but the columns are permitted more freedom, although they ought to tell us something abou...

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What your twitter friends say about you and your interests

August 10, 2014
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What your twitter friends say about you and your interests

This post is first in a series that looks at the inferences you can make using social media data. The …Continue reading →

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