323 search results for "market research"

When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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The Downside of Rankings-Based Strategies

February 26, 2015
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The Downside of Rankings-Based Strategies

This post will demonstrate a downside to rankings-based strategies, particularly when using data of a questionable quality (which, unless one … Continue reading →

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Some R Conferences in 2015

February 19, 2015
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by Joseph Rickert For the past few years, the Strata + Hadoop World Conference in San Jose has kicked off my personal conference season. With its focus on Data Science, Strata always seems to present some interesting R related talks, and I am looking forward to the various events over the next couple of days. But, Strata and other...

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The Evolution of LondonR

February 19, 2015
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The Evolution of LondonR

By Liz Matthews – Marketing and Events, UK. There are over 150 R user groups currently running across the globe. From Chiang Mai to Kansas and Melbourne to Cracow, R enthusiasts meet to discuss, share and promote the usage of R. … Continue reading →

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The Quarterly Tactical Strategy (aka QTS)

February 13, 2015
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The Quarterly Tactical Strategy (aka QTS)

This post introduces the Quarterly Tactical Strategy, introduced by Cliff Smith on a Seeking Alpha article. It presents a variation … Continue reading →

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What a Gas! The Falling Price of Oil and Ontario Gasoline Prices

January 27, 2015
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What a Gas! The Falling Price of Oil and Ontario Gasoline Prices

IntroductionIn case you've been living under a rock, there's been a lot of chatter in the financial world late about the price of oil going down. Way, way, down. So much so that the Bank of Canada cut interest rates. What crazy times are these we live in? I thought gas was only going to...

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