290 search results for "market research"

Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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TURF Analysis: A Bad Answer to the Wrong Question

September 29, 2014
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TURF Analysis: A Bad Answer to the Wrong Question

Now that R has a package performing Total Unduplicated Reach and Frequency (TURF) Analysis, it might be a good time to issue a warning to all R users. DON'T DO IT!The technique itself is straight out of media buying from the 1950s. Given some number of...

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How to reveal anyone’s interests on Twitter using social network analysis

September 22, 2014
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How to reveal anyone’s interests on Twitter using social network analysis

I’m giving a talk this Friday (September 26, from 6 – 8 PM) on my current research into interest detection on Twitter. The talk …Continue reading →

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Trying a prefmap

September 14, 2014
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Trying a prefmap

Preference mapping is a key technique in sensory and consumer research. It links the sensory perception on products to the liking of products and hence provides clues to the development of new, well tasting, products. Even though it is a key technique,...

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The Ecology of Data Matrices: A Metaphor for Simultaneous Clustering

September 13, 2014
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The Ecology of Data Matrices: A Metaphor for Simultaneous Clustering

"...a metaphor is an affair between a predicate with a past and an object that yields while protesting." Nelson Goodman (1976)It is, as if, data matrices were alive. The rows are species, and the columns are habitats. At least that seems to be the...

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Google uses R to calculate ROI on advertising campaigns

September 12, 2014
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Google uses R to calculate ROI on advertising campaigns

Google has just released a new package for R: CausalImpact. Amongst many other things, this package allows Google to resolve the classical conundrum: how can we asses the impact of an intervention (for example, the effect of an advertising campaign on website clicks) when we can't know what would have happened if we hadn't run the campaign? For a...

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What makes a good academic conference?

September 11, 2014
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What makes a good academic conference?

What makes a good academic conference? Here's what we like. The post What makes a good academic conference? appeared first on Decision Science News.

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CausalImpact: A new open-source package for estimating causal effects in time series

September 10, 2014
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CausalImpact: A new open-source package for estimating causal effects in time series

How can we measure the number of additional clicks or sales that an AdWords campaign generated? How can we estimate the impact of a new feature on app downloads? How do we compare the effectiveness of publicity across countries?In principle, all of these questions can be answered through causal inference.In practice, estimating a causal effect...

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