338 search results for "market research"

When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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Conjoint Analysis and the Strange World of All Possible Feature Combinations

April 22, 2015
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Conjoint Analysis and the Strange World of All Possible Feature Combinations

The choice modeler looks over the adjacent display of cheeses and sees the joint marginal effects of the dimensions spanning the feature space: milk source, type, origin, moisture content, added mold or bacteria, aging, salting, packaging, price, and m...

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The JP Morgan SCTO strategy

April 20, 2015
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The JP Morgan SCTO strategy

This strategy goes over JP Morgan’s SCTO strategy, a basic XL-sector/RWR rotation strategy with the typical associated risks and returns … Continue reading →

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Recommending Recommender Systems When Preferences Are Not Driven By Simple Features

April 15, 2015
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Recommending Recommender Systems When Preferences Are Not Driven By Simple Features

Why does lifting out a slice make the pizza appear more appealing?We can begin our discussion with the ultimate feature bundle - pizza toppings. Technically, a menu would only need to list all the toppings and allow the customers to build their own piz...

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11 new R jobs (2015-04-13)

April 13, 2015
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11 new R jobs (2015-04-13)

This is the bimonthly post (for 2015-04-13) for new R Jobs from R-users.com (this post is somewhat belated due to holidays). Employers: visit this link to post a new R job to the R community (it’s free and quick). Job seekers: please follow the links below to learn more and apply for your job of interest (or visit previous R jobs posts). Full-Time Data Scientist Corporate Knights Capital – Posted by CorporateKnightsCapital Toronto Ontario, Canada...

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Six Ways You Can Make Beautiful Graphs (Like Your Favorite Journalists)

April 8, 2015
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Six Ways You Can Make Beautiful Graphs (Like Your Favorite Journalists)

This post shows how to make graphs like The Economist, New York Times, Vox, 538, Pew, and Quartz. And you can share–embed your beautiful, interactive graphs in apps, blog posts, and web sites. Read on to learn how. If you like interactive graphs and need to securely collaborate with your team, contact us about Plotly Enterprise.

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