408 search results for "market research"

Data Science Tweet Analysis – What tools are people talking about?

May 18, 2015
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Data Science Tweet Analysis – What tools are people talking about?

By Chris Musselle PhD, Mango UK At ­Mango we use a variety of tools in-house to address our clients’ business needs and when these fall within the data science arena, the main candidates we turn to are either the R … Continue reading →

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EARL2015 Conference, London – Presenters Announced

April 27, 2015
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EARL2015 Conference, London – Presenters Announced

We are delighted to announce the impressive line up of speakers for September’s London EARL Conference.  The speakers represent industries including Energy, Leisure, Insurance, FCMG, Finance, Market Research, Healthcare and Sport and offer real world examples of the usage and application of … Continue reading →

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Results of the Readers’ Survey

August 5, 2014
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Results of the Readers’ Survey

 First of all, let me say “Thank You” to all of the 357 people who completed the survey. I was hoping for 100, so needless to say the response blew away my expectations. This endeavor seems like a worthwhile effort to do once a year. Next year I will refine the...

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Beyond R, or on the Hunt for New Tools

May 12, 2014
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For more than four years now (judging by the first post on my old blog), R has been my primary tool for market research. It has thought me a lot, and it has helped me to me advance smoothly in the field of semi-automated trading. Lately however I started realizing that R is lacking essential

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R jobs (April 22nd 2014)

April 22, 2014
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r_jobs

This is the bimonthly R Jobs post (for 2014-04-22), based on the R-bloggers’ sister website: R-users.com. If you are an employer who is looking to hire people from the R community, please visit this link to post a new R job (it’s free, and registration takes less than 10 seconds). If you are a job seekers, please follow the links below to learn more and apply...

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Ensemble Methods, part 1

November 17, 2013
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Ensemble Methods, part 1

Last week I dabbled in building classification trees with the party and rpart packages.  Now, I want to put together a series where I can apply those basic trees along with advanced techniques like bagging, boosting and random forest.  Additi...

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Remembering the Gist, But Not the Details: One-Dimensional Representation of Consumer Ratings

October 13, 2013
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Remembering the Gist, But Not the Details:  One-Dimensional Representation of Consumer Ratings

In survey research, it makes a difference how the question is asked.  "How would you rate the service you received at that restaurant?" is not the same as "Did you have to wait to be seated, to order your meal, to be served your food, or to pay yo...

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Color analysis of Flickr images

May 1, 2013
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Color analysis of Flickr images

Since I’ve seen this beautiful color wheel visualizing the colors of Flickr images, I’ve been fascinated with large scale automated image analysis. At the German Market Research association’s conference in late April, I presented some analyses that went in the same direction (click to enlarge): On the image above you can see the color

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When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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