301 search results for "market research"

Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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An Update on Flexible Asset Allocation

November 25, 2014
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An Update on Flexible Asset Allocation

A few weeks back, after seeing my replication, one of the original authors of the Flexible Asset Allocation paper got … Continue reading →

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Volatility Risk Premium: Sharpe 2+, Return to Drawdown 3+

November 14, 2014
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Volatility Risk Premium: Sharpe 2+, Return to Drawdown 3+

First, before starting this post, I’d like to give one last comment about my previous post: I called Vanguard to … Continue reading →

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SBS documentary “The Age of Big Data”

November 8, 2014
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SBS documentary “The Age of Big Data”

by Yanchang Zhao, RDataMining.com “Data is becoming a powerful and most valuable commodity in 21st century. It is leading to scientific insights and new ways of understanding human behaviour. Data can also make you rich. Very rich.” — SBS documentary … Continue reading →

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Predicting High Yield with SPY–a Two Part Post

November 7, 2014
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Predicting High Yield with SPY–a Two Part Post

This post will cover ideas from two individuals: David Varadi of CSS Analytics with whom I am currently collaborating on some … Continue reading →

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Net Promoter Mixture Modeling: Can a Single Likelihood Rating Reveal Customer Segments?

November 5, 2014
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Net Promoter Mixture Modeling: Can a Single Likelihood Rating Reveal Customer Segments?

Net Promoter believes that customers come in one of three forms: promoters (happy yellows), passives (neutral grays), or detractors (angry reds). Cluster identification is relatively easy for all you need to do is ask the "ultimate question" concerning...

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Let’s Do Some MORE Hierarchical Bayes Choice Modeling in R!

November 3, 2014
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Let’s Do Some MORE Hierarchical Bayes Choice Modeling in R!

R enables us to "test drive" statistical models by running simulations and analyzing actual data. We can look at the output and get some sense of how the whole thing works. The goal is to provide a realistic application that is not too difficult to fol...

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Combating Multicollinearity by Asking the Right Questions and Uncovering Latent Features

October 26, 2014
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Combating Multicollinearity  by Asking the Right Questions and Uncovering Latent Features

Overview. When responding to questions about brand perceptions or product feature satisfaction, consumers construct a rating  by relying on their overall satisfaction with the brand or product plus some general category knowledge of how diffi...

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