280 search results for "market research"

Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order): R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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Reasonable Inheritance of Cluster Identities in Repetitive Clustering

August 15, 2014
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Reasonable Inheritance of Cluster Identities in Repetitive Clustering

… or Inferring Identity from Observations Let’s assume the following application: A conservation organisation starts a project to geographically catalogue the remaining representatives of an endangered plant species. For that purpose hikers are encouraged to communicate the location of the plant … Continue reading →

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Visit of Di Cook

August 12, 2014
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Visit of Di Cook

Next week, Professor Di Cook from Iowa State University is visiting my research group at Monash University. Di is a world leader in data visualization, and is especially well-known for her work on interactive graphics and the XGobi and GGobi software. See her book with Deb Swayne for details. For those wanting to hear her speak, read on. Research seminar She...

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Exploiting Heterogeneity to Reveal Consumer Preference: Data Matrix Factorization

August 11, 2014
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Exploiting Heterogeneity to Reveal Consumer Preference: Data Matrix Factorization

We begin with a data matrix, a set of numbers arrayed so that each row contains information from a different consumer. Marketing research focuses on the consumer, but the columns are permitted more freedom, although they ought to tell us something abou...

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What your twitter friends say about you and your interests

August 10, 2014
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What your twitter friends say about you and your interests

This post is first in a series that looks at the inferences you can make using social media data. The …Continue reading →

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The Open Source R Programming Language is Becoming Pervasive

August 8, 2014
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So says CIO.com, in a recent article 11 Market Trends in Advanced Analytics. R, an open source programming language for computational statistics, visualization and data is becoming a ubiquitous tool in advanced analytics offerings. Kirsch says nearly every top vendor of advanced analytics has integrated R into their offering and so that they can now import R models. This...

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Customer Segmentation Using Purchase History: Another Example of Matrix Factorization

August 2, 2014
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Customer Segmentation Using Purchase History: Another Example of Matrix Factorization

As promised in my last post, I am following up with another example of how to perform market segmentations with nonnegative matrix factorization. Included with the R package bayesm is a dataset called Scotch containing the purchase history for 21 brands of whiskey over a one year time period from 2218 respondents. The brands along with some features...

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analyze the fda adverse event reporting system (faers) with r

July 29, 2014
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doctors prescribe medications for patients all the time.  all the time.  sometimes the results are beneficial, other times the drug has no discernible effect, but occasionally those substances actually cause harm.  since the drug is alre...

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