249 search results for "market research"

Chaos in the Financial Markets?

July 6, 2010
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Chaos in the Financial Markets?

Over the years I've had quite a few interested individuals ask me about Chaos and its applications towards trading. Well, as hidden markov models and speech processing were made popular by James Simons and his team at Renaissance Technologies, one cou...

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Ensemble Methods, part 1

November 17, 2013
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Ensemble Methods, part 1

Last week I dabbled in building classification trees with the party and rpart packages.  Now, I want to put together a series where I can apply those basic trees along with advanced techniques like bagging, boosting and random forest.  Additi...

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Remembering the Gist, But Not the Details: One-Dimensional Representation of Consumer Ratings

October 13, 2013
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Remembering the Gist, But Not the Details:  One-Dimensional Representation of Consumer Ratings

In survey research, it makes a difference how the question is asked.  "How would you rate the service you received at that restaurant?" is not the same as "Did you have to wait to be seated, to order your meal, to be served your food, or to pay yo...

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Color analysis of Flickr images

May 1, 2013
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Color analysis of Flickr images

Since I’ve seen this beautiful color wheel visualizing the colors of Flickr images, I’ve been fascinated with large scale automated image analysis. At the German Market Research association’s conference in late April, I presented some analyses that went in the same direction (click to enlarge): On the image above you can see the color

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When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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40 Fascinating Blogs for the Ultimate Statistics Geek!

January 20, 2011
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I am happy to report that ByteMining is listed on “40 Fascinating Blogs for the Ultimate Statistics Geek“! Some of the ones that I frequently read, or are written by Twitter friends/followers (in no particular order):R-bloggers, an aggregate site containing blog posts tagged as posts about R. High quality content. Statistical modeling, causal inference and social science. This one is...

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R / Finance 2014 Open for Registration

March 29, 2014
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The annoucement below just went to the R-SIG-Finance list. More information is as usual at the R / Finance page:Now open for registrations: R / Finance 2014: Applied Finance with R May 16 and 17, 2014 Chicago, IL, USA The reg...

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