338 search results for "market research"

Maximize Your Expectations!

January 30, 2013
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Maximize Your Expectations!

A Problem A major problem in secondary data analysis is that you didn't get to decide what data was collected. Lets say you were interested in how many times a student has read the Twilight books). Specifically, you want to know how effective the ads for...

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Disruptive Data Science – Transforming Your Company into a Data Science-Driven Enterprise

January 29, 2013
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Disruptive Data Science – Transforming Your Company into a Data Science-Driven Enterprise

Big Data is the latest technology wave impacting C-Level executives across all areas of business, but amid the hype, there remains confusion about what it all means. The name emphasizes the exponential growth of data volumes worldwide (collectively, 5 Exabytes/ day in the latest estimate I saw from IDC), but more nuanced definitions of Big Data incorporate the following...

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Reducing Respondent Burden: Item Sampling

January 22, 2013
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Reducing Respondent Burden: Item Sampling

You received confirmation this morning.  Someone made a mistake programming that battery of satisfaction ratings on your online survey.  Instead of each respondent rating all 12 items using a random rotation, only six randomly selected i...

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If SPSS can factor analyze MaxDiff scores, why can’t R?

January 17, 2013
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If SPSS can factor analyze MaxDiff scores, why can’t R?

Answer:  The variance-covariance matrix containing all the MaxDiff scores is not invertible.  R tells you that, either with an error message or a warning.  SPSS, at least earlier versions still in use, runs the factor analysis witho...

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Slightly Different Measure of Valuation

January 16, 2013
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Slightly Different Measure of Valuation

I grow tired of the tried and true standard measures of valuation, and from time to time I try to think of alternate methods.  One thought was to analyze Ken French’s Market(ME) to Book(BE) Breakpoints by percentile.  We can see by year at ...

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Warning: Sawtooth’s MaxDiff Is Nothing More Than a Technique for Rank Ordering Features!

January 14, 2013
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Sawtooth Software has created a good deal of confusion with its latest sales video published on YouTube.  I was contacted last week by one of my clients who had seen the video and wanted to know why I was not using such a powerful technique for me...

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Elements of Statistical Learning: free book download

January 9, 2013
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The go-to bible for this data scientist and many others is The Elements of Statistical Learning: Data Mining, Inference, and Prediction by Trevor Hastie, Robert Tibshirani, and Jerome Friedman. Each of the authors is an expert in machine learning / prediction, and in some cases invented the techniques we turn to today to make sense of big data: ensemble...

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The myth of the missing Data Scientist

January 7, 2013
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The myth of the missing Data Scientist

Much has been said about the dire shortage of Data Scientists looming on the horizon. With the spectre of Big …Continue reading »

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PLS Path Modeling with R: A Comprehensive Tutorial by Gaston Sanchez

January 6, 2013
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PLS Path Modeling with R: A Comprehensive Tutorial by Gaston Sanchez

Gaston Sanchez has just published an online pdf of his new book PLS Path Modeling with R.I have been using Gaston's plspm r package for a couple of years to analyze marketing data.  I started when I needed to test a path model in wh...

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R/Finance 2013 Call for Papers

January 5, 2013
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R/Finance 2013 Call for Papers

It’s that time of year again – we’ve just posted our Call for Papers for the R/Finance 2013 conference, which focuses on applied finance using R. This is our fifth annual conference, again organized by a group of R package authors and community contributors and hosted by the International Center for Futures and Derivatives (ICFD)

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