288 search results for "market research"

Item Response Theory: Developing Your Intuition

September 10, 2012
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Item Response Theory: Developing Your Intuition

Suppose that you accepted my argument from the last two posts on halo effects and bifactor models.  As you might recall, I argued that when respondents complete rating scales, they predominating rely on their generalized impression with a more minor role played by the specific features that the ratings were written to measure.  Consequently, we...

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New Attribution Functions for PortfolioAnalytics

September 1, 2012
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New Attribution Functions for PortfolioAnalytics

Another Google Summer of Code (GSoC) project this summer focused on creating functions for doing returns-based performance attribution. I’ve always been a little puzzled about why this functionality wasn’t covered already, but I think that most analysts do this kind of work in Excel. That, of course, has its own perils. But beyond the workflow

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Structural Equation Modeling: Separating the General from the Specific (Part II)

August 26, 2012
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Structural Equation Modeling: Separating the General from the Specific (Part II)

As promised in Halo Effects and Multicollinearity (my last post), I will show how to run a confirmatory factor analysis in R to test our bifactor model.  In addition, I will include a dependent variable and fit a structural equation mode...

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The Relative Importance of Predictors – Let the Games Begin!

August 9, 2012
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The Relative Importance of Predictors – Let the Games Begin!

What's the one thing we need to do?Marketing researchers are asked this question frequently whenever they analyze customer satisfaction data.  A company wishing to increase sales or limit churn wants to focus only on the most important determinants of those outcomes.   Given the limitations imposed by the available customer survey data, this strategic question is transformed quickly into a methodological one concerning how...

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“Trend is Not Your Friend” Applied to 48 Industries

August 8, 2012
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“Trend is Not Your Friend” Applied to 48 Industries

Please see previous post Crazy RUT in Academic Context Why Trend is Not Your Friend. I’ll repeat the intro to the post mentioned above, so we can all get caught back up. In response to Where are the Fat Tails?, reader vonjd very helpfully referred me...

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Big data, big analytics, big opportunity

July 30, 2012
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Big data, big analytics, big opportunity

Data, data, every where Nor any byte to think The world today is awash with data. Corporations, governments, and individuals are busy generating petabytes of data on culture, economy, environment, religion, and society.  While data has become abundant and ubiquitous, data analysts needed to turn raw data into knowledge are in fact in short...

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Archetypal Analysis

July 30, 2012
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Archetypal Analysis

Thinking Strategically about Customer HeterogeneityIronically, market segmentation, whose motto is "one size does not fit all," seems to rely almost exclusively on one definition of what constitutes a segment.  Borrowing its definition f...

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Measuring persistence in a time series : Application of rolling window regression

Measuring persistence in a time series : Application of rolling window regression

During my final semester at IGIDR I did a project paper in macroeconomics involving timeseries econometrics. The concept that I focused on my study was unit root, which I have touched upon in my earlier posts. This study presents a novel...

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Time-based internet advertising

July 20, 2012
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Time-based internet advertising

Last week it was announced that Facebook is rotating its ads after a certain time of exposure. Sid Suri, Preston McAfee, and Dan Goldstein's research may have been the source of this idea. In 2011 and 2012 the trio published a couple papers putting for and improving the idea. The post Time-based internet advertising appeared first on Decision Science...

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Factor Attribution to improve performance of the 1-Month Reversal Strategy

July 16, 2012
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Factor Attribution to improve performance of the 1-Month Reversal Strategy

Today I want to show how to use Factor Attribution to boost performance of the 1-Month Reversal Strategy. The Short-Term Residual Reversal by D. Blitz, J. Huij, S. Lansdorp, M. Verbeek (2011) paper presents the idea and discusses the results as applied to US stock market since 1929. To improve 1-Month Reversal Strategy performance authors

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