409 search results for "market research"

Shifting Centre of Gravity of US Fossil Fuel Production

July 27, 2014
By
Shifting Centre of Gravity of US Fossil Fuel Production

My research Fracking Growth investigates the localised impacts of the current oil and gas production boom in the US. The boom is triggered by extraction of oil and gas deposits, that were previously not possible to exploit. The shale deposits have become technologically recoverable due to a combination of horizontal drilling technology and hydraulic fracturing, which

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Uncovering the Preferences Shaping Consumer Data: Matrix Factorization

July 23, 2014
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Uncovering the Preferences Shaping Consumer Data: Matrix Factorization

How do you limit your search when looking for a hotel? Those trying to save money begin with price. Members of hotel reward programs focus on their brand. At other times, location is first to narrow our consideration set. What does hotel search re...

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Notes from the 2nd R in Insurance Conference

July 22, 2014
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Notes from the 2nd R in Insurance Conference

The 2nd R in Insurance conference took place last Monday, 14 July, at Cass Business School London. This one-day conference focused once more on applications in insurance and actuarial science that use R. Topics covered included reserving, pricing, loss...

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How Much Can We Learn from Top Rankings using Nonnegative Matrix Factorization?

July 10, 2014
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How Much Can We Learn from Top Rankings using Nonnegative Matrix Factorization?

Purchases are choices from available alternatives. Post-purchase, we know what is the most preferred, but all the other options score the same. Regardless of differences in appeal, all the remaining items received the same score of not chosen. A second...

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Are Consumer Preferences Deep or Shallow?

July 8, 2014
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Are Consumer Preferences Deep or Shallow?

John Hauser, because no one questions his expertise, is an excellent spokesperson for the viewpoint that consumer preferences are real, as presented in his article "Self-Reflection and Articulated Consumer Preferences." Simply stated, preferences are e...

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Quantitative Finance applications in R – 7: Constructing a Term Structure of Interest Rates Using R (part 2 of 2)

July 1, 2014
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Quantitative Finance applications in R – 7: Constructing a Term Structure of Interest Rates Using R (part 2 of 2)

by Daniel Hanson Recap and Introduction Last time in part 1 of this topic, we used the xts and lubridate packages to interpolate a zero rate for every date over the span of 30 years of market yield curve data. In this article, we will look at how we can implement the two essential functions of a term structure:...

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R/Finance 2014 Review

June 30, 2014
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It's been more than a month since R/Finance 2014, and my job has finally slowed down enough to allow me to write down my thoughts (though I'm writing this over two days during my train to and from Chicago).The comments below are based on my personal ex...

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Who will win the World Cup and which prediction model?

June 17, 2014
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Who will win the World Cup and which prediction model?

The World Cup has finally kicked off last Thursday and I have seen some fantastic games already. Perhaps the Netherlands appears to be the strongest side so far, following their 5-1 victory over Spain. To me the question is not only which country will win the World Cup, but also which prediction model will come closest to the...

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3 new R jobs (for June 16th 2014)

June 16, 2014
By
r_jobs

This is the bimonthly R Jobs post (for 2014-06-16), based on the R-bloggers’ sister website: R-users.com. If you are an employer who is looking to hire people from the R community, please visit this link to post a new R job (it’s free, and registration takes less than 10 seconds). If you are a job seekers, please follow the links below to learn more and apply for your job of interest (or visit previous...

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Identifying Pathways in the Consumer Decision Journey: Nonnegative Matrix Factorization

June 13, 2014
By
Identifying Pathways in the Consumer Decision Journey: Nonnegative Matrix Factorization

The Internet has freed us from the shackles of the yellow page directory, the trip to the nearby store to learn what is available, and the forced choice among a limited set of alternatives. The consumer is in control of their purchase journey and can t...

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