265 search results for "market research"

The Relative Importance of Predictors – Let the Games Begin!

August 9, 2012
By
The Relative Importance of Predictors – Let the Games Begin!

What's the one thing we need to do?Marketing researchers are asked this question frequently whenever they analyze customer satisfaction data.  A company wishing to increase sales or limit churn wants to focus only on the most important determinants of those outcomes.   Given the limitations imposed by the available customer survey data, this strategic question is transformed quickly into a methodological one concerning how...

Read more »

“Trend is Not Your Friend” Applied to 48 Industries

August 8, 2012
By
“Trend is Not Your Friend” Applied to 48 Industries

Please see previous post Crazy RUT in Academic Context Why Trend is Not Your Friend. I’ll repeat the intro to the post mentioned above, so we can all get caught back up. In response to Where are the Fat Tails?, reader vonjd very helpfully referred me...

Read more »

Big data, big analytics, big opportunity

July 30, 2012
By
Big data, big analytics, big opportunity

Data, data, every where Nor any byte to think The world today is awash with data. Corporations, governments, and individuals are busy generating petabytes of data on culture, economy, environment, religion, and society.  While data has become abundant and ubiquitous, data analysts needed to turn raw data into knowledge are in fact in short...

Read more »

Archetypal Analysis

July 30, 2012
By
Archetypal Analysis

Thinking Strategically about Customer HeterogeneityIronically, market segmentation, whose motto is "one size does not fit all," seems to rely almost exclusively on one definition of what constitutes a segment.  Borrowing its definition f...

Read more »

Measuring persistence in a time series : Application of rolling window regression

Measuring persistence in a time series : Application of rolling window regression

During my final semester at IGIDR I did a project paper in macroeconomics involving timeseries econometrics. The concept that I focused on my study was unit root, which I have touched upon in my earlier posts. This study presents a novel...

Read more »

Time-based internet advertising

July 20, 2012
By
Time-based internet advertising

Last week it was announced that Facebook is rotating its ads after a certain time of exposure. Sid Suri, Preston McAfee, and Dan Goldstein's research may have been the source of this idea. In 2011 and 2012 the trio published a couple papers putting for and improving the idea. The post Time-based internet advertising appeared first on Decision Science...

Read more »

Factor Attribution to improve performance of the 1-Month Reversal Strategy

July 16, 2012
By
Factor Attribution to improve performance of the 1-Month Reversal Strategy

Today I want to show how to use Factor Attribution to boost performance of the 1-Month Reversal Strategy. The Short-Term Residual Reversal by D. Blitz, J. Huij, S. Lansdorp, M. Verbeek (2011) paper presents the idea and discusses the results as applied to US stock market since 1929. To improve 1-Month Reversal Strategy performance authors

Read more »

Bridget Riley exhibition in London

July 11, 2012
By
Bridget Riley exhibition in London

The other day I saw a fantastic exhibition of work by Bridget Riley. Karsten Schubert, who is Riley's main agent, has a some of her most famous and influential artwork from 1960 - 1966 on display, including the seminal Moving Squares from 1961.Photo of...

Read more »

Network Visualization of Key Driver Analysis

July 8, 2012
By
Network Visualization of Key Driver Analysis

Whatever happened to those evaluations that your airline asked you to complete after taking a flight? They ask you for a number of ratings about buying your ticket, attributes of the plane, the service you received, and if you were satisfied, if you wo...

Read more »

Example of Factor Attribution

July 3, 2012
By
Example of Factor Attribution

In the prior post, Factor Attribution 2, I have shown how Factor Attribution can be applied to decompose fund’s returns in to Market, Capitalization, and Value factors, the “three-factor model” of Fama and French. Today, I want to show you a different application of Factor Attribution. First, let’s run Factor Attribution on each the stocks

Read more »