295 search results for "market research"

Maximizing Return from Every Item in the Marketing Research Questionnaire

December 3, 2013
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Maximizing Return from Every Item in the Marketing Research Questionnaire

Consumers will not complete long questionnaires, so marketing research must get the most it can from every item.  In this post, we look into the toolbox of R packages and search for statistical models that enable us to learn a great deal about eac...

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Incomplete Data by Design: Bringing Machine Learning to Marketing Research

May 6, 2013
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Incomplete Data by Design: Bringing Machine Learning to Marketing Research

Survey research deals with the problem of question wording by always asking the same question.  Thus, the Gallup Daily Tracking is filled with examples of moving averages for the exact same question asked precisely the same way every day. &nb...

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Data Analysis for Marketing Research with R Language (1)

April 22, 2013
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Data Analysis for Marketing Research with R Language (1)

Data Analysis technologies such as t-test, ANOVA, regression, conjoint analysis, and factor analysis are widely used in the marketing research areas of A/B Testing, consumer preference analysis, market segmentation, product pricing, sales driver analysis, and sales forecast etc. Traditionally the analysis tools are mainly SPSS and SAS, however, the open source R language is catching

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Variable Selection in Market Segmentation: Clustering or Biclustering?

July 29, 2014
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Variable Selection in Market Segmentation: Clustering or Biclustering?

Will you have that segmentation with one or two modes?The data matrix for market segmentation comes to us with two modes, the rows are consumers and the columns are variables. Clustering uses all the columns to transform the two-mode data matrix (row a...

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Using CART for Stock Market Forecasting

February 28, 2014
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Using CART for Stock Market Forecasting

There is an enormous body of literature both academic and empirical about market forecasting. Most of the time it mixes two market features: Magnitude and Direction. In this article I want to focus on identifying the market direction only. The goal I set myself, is to identify market conditions when the odds are significantly biased

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Who knows the Oscar winners? The betting markets, probably.

February 28, 2014
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Who knows the Oscar winners? The betting markets, probably.

This is the time of year when everyone likes to speculate on the winners of the Academy Awards, to be announced on Sunday. There are plenty of ways to try and predict which movie is going to win Best Picture or who'll win Best Actress. You could look at the various betting markets and see who the speculators are...

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Job Trends in the Analytics Market: New, Improved, now Fortified with C, Java, MATLAB, Python, Julia and Many More!

February 24, 2014
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Job Trends in the Analytics Market: New, Improved, now Fortified with C, Java, MATLAB, Python, Julia and Many More!

I’m expanding the coverage of my article, The Popularity of Data Analysis Software. This is the first installment, which includes a new opening and a greatly expanded analysis of the analytics job market. Here it is, from the abstract onward … Continue reading →

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Visualization Series: Using Scatterplots and Models to Understand the Diamond Market (so You Don’t Get Ripped Off)

January 19, 2014
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Visualization Series: Using Scatterplots and Models to Understand the Diamond Market (so You Don’t Get Ripped Off)

My last post railed against the bad visualizations that people often use to plot quantitive data by groups, and pitted pie charts, bar charts and dot plots against each other for two visualization tasks.  Dot plots came out on top. … Continue reading →

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Weekend Reading: Market Neutral

November 1, 2013
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Weekend Reading: Market Neutral

I recently came across a very interesting idea at the The Problem with Market Neutral (and an Answer) post by Mebane Faber. Today I want to show how you can test such strategy using the Systematic Investor Toolbox: Mebane thank you very much for sharing this great observation and great strategy that works! I would

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Trends in the Analytics Job Market

August 7, 2013
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Trends in the Analytics Job Market

Tracking the job market for statistics, analytics, data mining and the like used to be a major undertaking. However, on November 10, 2011 the world’s largest web site for job postings, Indeed.com, released a tool that allows you to examine trends … Continue reading →

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