More on TV Ads and Presidential Elections

June 4, 2014

(This article was first published on Daniel MarcelinoDaniel Marcelino » R, and kindly contributed to R-bloggers)

In my last post, I was telling about the Brazilian influential incentives for parties to coalesce based on the share of TV advertising a party holds. I just played around with those data I have gathered to produce the following chart. It’s not colors-representative of the parties, which would take a while to adjust. The interesting thing about this chart is that you can have some interaction with the data by selecting a combination of the information you want on it. Clearly, in the next steps I want to predict vote share (y axis) given a certain amount of advertising (x axis).

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