Predicting Marketing Campaign with R

March 17, 2012 | Arun Gaikwad

In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data ... [Read more...]

Internet surveys

January 18, 2012 | Rob J Hyndman

I received the following email today: I am preparing a thesis … I need to conduct the widest possible poll, and it occurred to me that perhaps you could guide me toward an internet-based way in which this can be done easily. I have a ten-question questionnaire prepared, that I wish ... [Read more...]

The counterfactual GPS!

July 23, 2010 | dan

WHAT IF YOUR GPS TOLD YOU WHAT WOULD HAVE HAPPENED IF YOU HAD TAKEN THE OTHER ROUTE? Not long ago, your Decision Science News editor was planning a trip to a book group meeting along with another member. The monthly book group takes place in Cove Neck Long Island, about ...
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