Posts Tagged ‘ marketing optimization ’

Marketing optimization using the nonlinear minimization function nlm

July 28, 2011

Guest post by Bob Agnew ([email protected]) —————- Introduction Marketing optimization consists of assigning offers to prospects in order to maximize total expected profit subject to a few general linear constraints and the requirement that a prospect receives at most one offer.  What distinguishes these problems is their sheer size.  With millions of prospects, brute force linear solvers are unsuitable. ...

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