Summary In this guide you will learn how to get your data from Facebook Ads into R. To do so, we will use windsor.ai API. Windsor.ai allows you to integrate marketing data from multiple sources (such as Facebook, Google or Instagram Ads, among others) and then connect it ... [Read more...]

Summary In this guide you will learn how to fetch your marketing data and apply a Marketing Mix Model to elucidate which source presents the best marketing performance. Marketing Mix Modelling is a statistical analyses such as multivariate regressions on sales and marketing time series data to estimate the impact ... [Read more...]