New Webinar this Wednesday: Using survival analysis for marketing attribution

[This article was first published on Revolutions, and kindly contributed to R-bloggers]. (You can report issue about the content on this page here)
Want to share your content on R-bloggers? click here if you have a blog, or here if you don't.

This Wednesday at 11AM Eastern Time, Revolution Analytics UK Business Services Director Andrie DeVries will present a new webinar, Using Survival Analysis for Marketing Attribution. This webinar will focus on a new application of survival analysis (more traditionally used for life sciences application) to the domain of marketing:

A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed assignficant. This is convenient but doesn’t help in making good marketing decisions. 

Andrie is the co-author of R for Dummies and leading R expert within the R user community. His 20  years’ experience delivering smart, data-driven analytics and strategic insights for businesses — including Nokia, Symbian, Psion, Bain, and Andersen Consulting — will provide the background and context for this webinar. Andrie will take questions during the live webinar, so be sure to register at the link below to claim your seat.

Revolution Analytics Webinars: Using Survival Analysis for Marketing Attribution

To leave a comment for the author, please follow the link and comment on their blog: Revolutions.

R-bloggers.com offers daily e-mail updates about R news and tutorials about learning R and many other topics. Click here if you're looking to post or find an R/data-science job.
Want to share your content on R-bloggers? click here if you have a blog, or here if you don't.

Never miss an update!
Subscribe to R-bloggers to receive
e-mails with the latest R posts.
(You will not see this message again.)

Click here to close (This popup will not appear again)