Posts Tagged ‘ marketing ’

Predicting Marketing Campaign with R

March 17, 2012
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Predicting Marketing Campaign with R

In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data for last eight quarters.  This

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A/B Testing in R – Part 1

November 29, 2011
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A/B testing is a method for comparing the effectiveness of several different variations of a web page. For example, an online clothing retailer that specializes in mens’ streetwear may want to examine whether a black or pink background results in more purchases from visitors to the site. Lets say that our online store is just

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On not going viral

August 1, 2011
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On not going viral

This week the reader is directed to Messy Matters to read up on research conducted by Sharad Goel, Duncan Watts and Dan Goldstein in which they hunted for traces of "viral" diffusion on Twitter, Facebook, Yahoo!, and beyond. The results run counter to mainstream intuition.

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Best graph ever

July 3, 2011
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Best graph ever

Best graph ever. LARGEST EVER DIFFERENCE BETWEEN 328 and 327 SPOTTED IN NEW YORK CITY

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