Membership Site Marketing Simplified

March 24, 2012
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This post was kindly contributed by Korean R Users Group - go there to comment and to read the full post.

Membership sites have gotten to be a popular online business model, but figuring out how to succeed with such a site can be tricky. If you have a membership site, or are thinking of starting one, the following tips will help you make it profitable. Focus: One of the biggest reasons why membership sites fail is because they try to be everything to everybody. If you’re trying to get people to join your membership site, you have to make it clear what topic or niche you’re covering. Without a real focus, it’s hard to advertise or even describe your site in a way that anyone would want to join it. Getting more and more people to join your membership is not about targeting the masses, but it’s more about finding a specific niche and giving it your best. When someone is looking for a certain type of information, they’re most likely to pick the one that’s precisely what they need at the moment. Your aim should be to deliver great and effective solution to your target audience, rather than making everybody happy. Your Site Should be a Community: You don’t want your membership site to be just another website, but [...]

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