Predicting Marketing Campaign with R

March 17, 2012 | Arun Gaikwad

In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data ... [Read more...]

R and Salesforce

February 25, 2012 | Arun Gaikwad

Introduction R is widely used among scientists and statisticians to perform statistical analysis while is one of the leading CRM software packages used for Marketing and Salesforce automation. contains vital information regarding Leads, Customers, Contacts, Opportunities and Cases. Currently this data is mainly used for operational ... [Read more...] and Analytics

September 5, 2011 | Arun Gaikwad has become one of the most successful cloud applications. I am quite astounded by it’s mega hit penetration into myriad of industries.  It is being used by leading organizations not only to implement their customer relationship management system but also to develop their own applications running on ... [Read more...]

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