Social Media Interest Maps of Newsnight and BBCQT Twitterers

January 26, 2012
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(This article was first published on OUseful.Info, the blog... » Rstats, and kindly contributed to R-bloggers)

I grabbed independent samples of 1500 recent users of the #newsnight and #bbcqt hashtags within a minute or two of each other about half an hour ago. Here’s who’s followed by 25 or more of the recent hashtaggers in each case. Can you distinguish the programmes each audience interest projection map relates to?

Here’s the first one – are these folk followed by 25 or more of the folk who recently used the #bbcqt or the #newsnight hashtag?

#bbcqt 1500 forward friends 25 25

Here’s the second one – are these folk followed by 25 or more of the folk who recently used the #bbcqt or the #newsnight hashtag?

#newsnight 1500   forward friends  projection 25 25

The answer is a only a click away…

PS I’ve got a couple of scripts in the pipeline that should be able to generate data that I can use to generate this sort of differencing word cloud, the idea being I should be able to identify at a glance accounts that different hashtag communities both follow, and accounts that they differently follow…

UPDATE: so here’s a quick first pass at comparing the audiences. I’m not sure how reliable the method is, but it’s as follows:

- for each hashtag, grab 1500 recent tweets. Grab the list of folk the hashtagging users follow and retain a list (the ‘interest list’) of folk followed by at least 25 of the hashtaggers. Filter the hashtagger list so that it only contains hashtaggers who follow at least 25 people (this cuts out brand new users and newly created spam accounts). Count the number of filtered hashtaggers that follow each person in the interest list, and normalise by dividing through by the total number of filtered hashtaggers. To recap, for each tag, we now have a list of folk who were popularly followed by users of that tag, along with a number for each one between 0 and 1 describing proportionally how much of the hashtagging sample follow them.

(Note that there may be all sorts of sampling errors… I guess I need to qualify reports with the number of unique folk tweeting in the twitter sample captured. I maybe also need to improve sampling so rather than searching for 1500 tweets, I generate a sample of 1000 unique users of the tag?)

I then load these files into R and run through the following process:

#Multiply this nromalised follower proportion by 1000 and round down to get an integer between 0 and 1000 representing a score relative to the proportion of filtered hashtagger who follow each person in the interest list.
counts_newsnight$normIn=as.integer(counts_newsnight$inNorm*1000)
counts_bbcqt$normIn=as.integer(counts_bbcqt$inNorm*1000)

#ANother filtering step: we're going to plot similarities and differences between folk followed by at least 25% of the corresponding filtered hashtaggers
newsnight=subset(counts_newsnight,select=c(username,normIn),subset=(inNorm>=0.25))
bbcqt=subset(counts_bbcqt,select=c(username,normIn),subset=(inNorm>=0.25))

#Now generate a dataframe
qtvnn=merge(bbcqt,newsnight,by="username",all=T)
colnames(qtvnn)=c('username','bbcqt','newsnight')

#replace the NA cell values (where for example someone in the bbcqt list is not in the newsnight list
qtvnn[is.na(qtvnn)] <- 0

That generates a dataframe that looks something like this:

      username bbcqt newsnight
1    Aiannucci   414       408
2  BBCBreaking   455       464
3 BBCNewsnight   317       509
4  BBCPolitics     0       256
5   BBCr4today     0       356
6  BarackObama   296       334

Thanks to Josh O’Brien on Stack Overflow, I can recast this data frame into a term.matrix that plays nicely with the latest version of the R wordcloud package.

dimnames(mat)[1] <- qtvnn[1]
mat <- as.matrix(qtvnn[-1])
dimnames(mat)[1] <- qtvnn[1]
comparison.cloud(term.matrix = mat)
commonality.cloud(term.matrix = mat)

Here’s the result – commonly followed folk:

And differentially followed folk (at above the 25% level, remember…)

So from this what can we say? Both audiences have a general news interest, into pop politics and perhaps satirical comedy, maybe leaning to the left? The Question Time audience is a more casual audience, more minded to following celebrities, whereas the Newsnight audience is a bit more into following notable media folk (journalists, editors) and also political news. (I’d be keen to hear any other readings of these maps – please feel free to leave a comment containing your interpretations/observations/reading:-)

UPDATE2: to try to get a handle on what the word clouds might be telling us from an alternative visual perspective on the data, rather than inspecting the actual code for example, here’s a scatterplot showing how the follower proportions compare directly:

COmparison of who #newsnight and #bbcqt hashtaggers follow

ggplot(na.omit(subset(qtvnn,bbcqt>0 & newsnight>0))) + geom_text(aes(x=bbcqt,y=newsnight,label=username,angl=45),size=4) + xlim(200,600) + ylim(200,600) + geom_abline(intercept=0, slope=1,colour='grey')

Here’s another view – this time plotting followed folk for each tag who are not followed by the friends of the other tag:

hashtag comparison - folk not follwed by other tag

I couldn’t remember/didn’t have Google to hand to find the best way of reshaping the data for this, so I ended up with a horrible horrible hack…

nn=data.frame(typ='newsnight',subset(qtvnn,select=c(username,newsnight),subset=(newsnight>0 & bbcqt==0)))
qt=data.frame(typ='bbcqt',subset(qtvnn,select=c(username,bbcqt),subset=(newsnight==0 & bbcqt>0)))
colnames(nn)=c('typ','name',val'')
colnames(qt)=c('typ','name',val'')
qtnn=rbind(nn,qt)
ggplot()+geom_text(data=qtnn,aes(x=typ,y=val,label=name),size=3)

I think this is all starting to get to the point where I need to team up with a proper developer and get *all* the code properly written and documented before any errors that are currently there get baked in too deeply…


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