How Marketo uses Revolution R Enterprise

July 6, 2011

(This article was first published on Revolutions, and kindly contributed to R-bloggers)

Marketo, a leading marketing automation company, relies on data analysis to implement the features in its hosted application that help companies get the most out of their marketing dollar. We've just published a case study about how Marketo uses Revolution R Enterprise and the R language to analyze the massive data sets generated by their customers:

“I use it for data exploration and data mining,” says Yan Zhou, principal research analyst at Marketo. “I use it for building prototypes because it’s fast and easy-to-make adjustments. I can build the prototype and just let it run, because it’s very fast!”

The speed and utility of Revolution R Enterprise, along with its user-friendly features such as built-in debugging, make it an ideal workhorse for industrial-strength data crunching.“

I love the IDE because it lets me see my code much more easily, and it is similar enough to Microsoft Visual Studio that it feels familiar and easy-to-use,” says Yan.

There's more in the complete Marketo case study, and you can see some of the other customers using Revolution R Enterprise at the Revolution Analytics website.

Revolution Analytics Case Studies: Marketo


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