How Marketo uses Revolution R Enterprise

July 6, 2011
By

(This article was first published on Revolutions, and kindly contributed to R-bloggers)

Marketo, a leading marketing automation company, relies on data analysis to implement the features in its hosted application that help companies get the most out of their marketing dollar. We've just published a case study about how Marketo uses Revolution R Enterprise and the R language to analyze the massive data sets generated by their customers:

“I use it for data exploration and data mining,” says Yan Zhou, principal research analyst at Marketo. “I use it for building prototypes because it’s fast and easy-to-make adjustments. I can build the prototype and just let it run, because it’s very fast!”

The speed and utility of Revolution R Enterprise, along with its user-friendly features such as built-in debugging, make it an ideal workhorse for industrial-strength data crunching.“

I love the IDE because it lets me see my code much more easily, and it is similar enough to Microsoft Visual Studio that it feels familiar and easy-to-use,” says Yan.

There's more in the complete Marketo case study, and you can see some of the other customers using Revolution R Enterprise at the Revolution Analytics website.

Revolution Analytics Case Studies: Marketo

 

To leave a comment for the author, please follow the link and comment on his blog: Revolutions.

R-bloggers.com offers daily e-mail updates about R news and tutorials on topics such as: visualization (ggplot2, Boxplots, maps, animation), programming (RStudio, Sweave, LaTeX, SQL, Eclipse, git, hadoop, Web Scraping) statistics (regression, PCA, time series, trading) and more...



If you got this far, why not subscribe for updates from the site? Choose your flavor: e-mail, twitter, RSS, or facebook...

Tags: , ,

Comments are closed.