Blog Archives

Got Data from People? Take Dan Ariely’s Coursera course.

March 26, 2013
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Got Data from People? Take Dan Ariely’s Coursera course.

A Beginner's Guide to Irrational Behavior started yesterday.  One might not immediately think that such a course would be relevant for statistical modeling.  Well, it is if your statistical modeling uses people as informants.  If the dat...

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Does It Make Sense to Segment Using Individual Estimates from a Hierarchical Bayes Choice Model?

March 24, 2013
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Does It Make Sense to Segment Using Individual Estimates from a Hierarchical Bayes Choice Model?

I raise this question because we see calls for running segmentation with individual estimates from hierarchical Bayes choice models without any mention of the possible complications that might accompany such an approach.  Actually, all the calls seem to be from those using MaxDiff to analyze the data from incomplete block designs.  For example, if one were to...

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Let’s Do Some Hierarchical Bayes Choice Modeling in R!

March 6, 2013
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Let’s Do Some Hierarchical Bayes Choice Modeling in R!

It can be difficult to work your way through hierarchical Bayes choice modeling.  There is just too much new to learn.  If nothing else, one gets lost in all ways that choice data can be collected and analyzed.  Then there is all this ou...

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Counts may be ratio, but not importance

March 1, 2013
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I can see from those of you who have contacted me that there is still some confusion about the claims made by Sawtooth that MaxDiff estimates can be converted to ratio-scale probabilities.  Many of you seem to believe that if attribute A...

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The MaxDiff Killer: Rank-Ordered Logit Models

February 27, 2013
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Compared to MaxDiff (Sawtooth Software), ranked-order logit modeling:simplifies data collection without needing additional software to generate experimental designsreduces respondent burden making the task easier and seemingly ...

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When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Incorporating Preference Construction into the Choice Modeling Process

February 15, 2013
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Statistical modeling often begins with the response generation process because data analysis is a combination of mathematics and substantive theory.  It is a theory of how things work that determines how we ought to collect and analyze&n...

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Reducing Respondent Burden: Item Sampling

January 22, 2013
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Reducing Respondent Burden: Item Sampling

You received confirmation this morning.  Someone made a mistake programming that battery of satisfaction ratings on your online survey.  Instead of each respondent rating all 12 items using a random rotation, only six randomly selected i...

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If SPSS can factor analyze MaxDiff scores, why can’t R?

January 17, 2013
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If SPSS can factor analyze MaxDiff scores, why can’t R?

Answer:  The variance-covariance matrix containing all the MaxDiff scores is not invertible.  R tells you that, either with an error message or a warning.  SPSS, at least earlier versions still in use, runs the factor analysis witho...

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Warning: Sawtooth’s MaxDiff Is Nothing More Than a Technique for Rank Ordering Features!

January 14, 2013
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Sawtooth Software has created a good deal of confusion with its latest sales video published on YouTube.  I was contacted last week by one of my clients who had seen the video and wanted to know why I was not using such a powerful technique for me...

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