447 search results for "market research"

EARL2015 Conference, Boston – Full Agenda Announced

July 16, 2015
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EARL2015 Conference, Boston  – Full Agenda Announced

By Liz Matthews, Marketing and Events UK We are delighted to announce the full agenda for the EARL2015 Conference which takes place at the Microsoft NERD Center in Boston in November.  The conference will feature : 4 pre-conference workshops 4 Keynote … Continue reading →

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Data Science Tweet Analysis – What tools are people talking about?

May 18, 2015
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Data Science Tweet Analysis – What tools are people talking about?

By Chris Musselle PhD, Mango UK At ­Mango we use a variety of tools in-house to address our clients’ business needs and when these fall within the data science arena, the main candidates we turn to are either the R … Continue reading →

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R jobs (April 22nd 2014)

April 22, 2014
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r_jobs

This is the bimonthly R Jobs post (for 2014-04-22), based on the R-bloggers’ sister website: R-users.com. If you are an employer who is looking to hire people from the R community, please visit this link to post a new R job (it’s free, and registration takes less than 10 seconds). If you are a job seekers, please follow the links below to learn more and apply...

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Ensemble Methods, part 1

November 17, 2013
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Ensemble Methods, part 1

Last week I dabbled in building classification trees with the party and rpart packages.  Now, I want to put together a series where I can apply those basic trees along with advanced techniques like bagging, boosting and random forest.  Additi...

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Remembering the Gist, But Not the Details: One-Dimensional Representation of Consumer Ratings

October 13, 2013
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Remembering the Gist, But Not the Details:  One-Dimensional Representation of Consumer Ratings

In survey research, it makes a difference how the question is asked.  "How would you rate the service you received at that restaurant?" is not the same as "Did you have to wait to be seated, to order your meal, to be served your food, or to pay yo...

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When Discrete Choice Becomes a Rating Scale: Constant Sum Allocation

February 19, 2013
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Why limit our discrete choice task to next purchase when we can ask about next ten purchases?  It does not seem appropriate to restrict choice modeling to one selection only when repeat purchases from the same choice set&n...

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Nine lightning talks on R

October 12, 2012
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At Tuesday's Bay Area R User Group meetup, nine speakers gave five-minute talks on various aspects of R. Revolution Analytics' Luba Gloukhov was one of the presenters, and also provides the summary of the talks below. Links to the slides are included where available for you to check out. Ariel Faigon: Chrestomathy with R Ariel walked us through his...

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Gamification Quantification

July 18, 2012
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Surveys become engaging when they become games, or at least, take on some of the characteristics of games.  This is the argument made by those advocating the gamification of marketing research [http://researchaccess.com/2011/12/market-researc...

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Surveys, Assumptions, and the Need for Data Collection Alternatives

April 2, 2012
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Surveys, Assumptions, and the Need for Data Collection Alternatives

This is a long post. My previous posts have mostly been about my thoughts on various research subjects. This one reports an actual analysis. If you don’t want to read the whole thing, here are the highlights: We really need to stop using surveys so much. If we have to use surveys, it’s probably best

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Commercial Analytics: The Capabilities

October 5, 2011
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Commercial Analytics: The Capabilities

Commercial Analytics is the kind that makes money. From data to dollars, insights to income, this is all about how to run the business better. To do it and to do it well you need certain capabilities in place. This article builds a map of those business capabilities to help you assess, understand, and plan your business.

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