Finding Influential people on Instagram

June 1, 2016

(This article was first published on Stats2U, and kindly contributed to R-bloggers)

I  use R at my job, in consultancy projects and in my Phd research. I spend most of the time trying to answer specific questions. This time the question is: “Can I find key/influential persons following a specific account?”. I’ve developed a R code to answer the question, according to a specific Instagram account. As an example, check the case below:

Nubank case (

Nubank is a Brazilian fintech that started small but now is a huge success . After checking their entire list of followers at Instagram (41k),  it became pretty clear that their marketing team should approach at least this accounts:

– raul_lemos (
– tfguidotti (
-fullmotosbrasil (

ps1: I don’t know any of these people (owners of the accounts) but their exposure is pretty high which means a that their posts have high impact on other accounts.

ps2: List is way bigger.

ps3: Nubank is just one example. Things can be done with any public account.

ps4: Please, do not waste your time and money using paid software. It’s time to move forward. R is free. If you still want to spend money I recommend hiring someone to teach your team (it would be way less expensive anyway).

My linkedin:
My twitter:

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