Ecommerce platforms wordclouds – Magento, Hybris, Shopify, BigCommerce, WooCommerce

May 14, 2017

(This article was first published on R – Alex Levashov – eCommerce Consultant (Melbourne, Australia), and kindly contributed to R-bloggers)

We can’t really find (at least at the moment) what people think about different topics, but thanks for technologies we can find out what they write about it, which is rather close in many cases.

Today I decided to explore what people write about different ecommerce platforms since this is the area I work. So I selected several popular platform for the analysis:

  • Magento
  • Hybris
  • Shopify
  • WooCommerce
  • Prestashop
  • BigCommerce
  • Intershop

As a source of data I took Twitter, which has minimal restrictions (all Twitter posts are public) and quite good API with solid R libraries. Yes, I used R for my analysis.

What exactly I decided to do:

  1. Collect tweets about each of the platform listed. I tried to collect 2,000 tweets if it was possible (for less popular platforms like Interhsop there were less tweets available).
  2. Process them – build what is called corpus and word frequency matrix with cleaned results (for example get rid of common words like ‘the’)
  3. Build word cloud for each platform. I limit the cloud by 100 most popular words and each word there should be used at least 3 times to get listed. The bigger the word in the cloud – more often it used when people write about a platform

Here is the results I’ve got at the end.


Magento word cloud



Hybris word cloud


Shopify word cloud


Bigcommerce word cloud


Prestashop word cloud


Woocommerce word cloud


Intershop word cloud


This is a short post, not a deep analysis, but here are several interesting things I noticed:

  • AMP is a hot term, referred often with all platforms
  • Job market is probably quite hot for Hybris specialists
  • For Prestashop most often people tweet about free modules
  • Not sure why, but Intershop and glasses/sunglasses often mentioned together

I’ll leave a more comprehensive analysis for you or for another post.

The code

If you are interested to check R code used for this analysis – I have published it on Github

The post Ecommerce platforms wordclouds – Magento, Hybris, Shopify, BigCommerce, WooCommerce appeared first on Alex Levashov – eCommerce Consultant (Melbourne, Australia).

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