Posts Tagged ‘ moderation ’

Navigate the Bermuda Triangle of Mediation Analysis

July 6, 2010
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Navigate the Bermuda Triangle of Mediation Analysis

MYTHS AND TRUTHS ABOUT AN OFTEN-USED, LITTLE-UNDERSTOOD STATISTICAL PROCEDURE If you go to a consumer research conference, you will hear tales of how experiments have undergone particular statistical rites: the attainment of the elusive crossover interaction, the demonstration of full mediation through Baron and Kenny’s sacred procedure, and so on. DSN has nothing against any

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