Posts Tagged ‘ CRM ’

Predicting Marketing Campaign with R

March 17, 2012
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Predicting Marketing Campaign with R

In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data for last eight quarters.  This

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R and Salesforce

February 25, 2012
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R and Salesforce

Introduction R is widely used among scientists and statisticians to perform statistical analysis while Salesforce.com is one of the leading CRM software packages used for Marketing and Salesforce automation. Salesforce.com contains vital information regarding Leads, Customers, Contacts, Opportunities and Cases. Currently this data is mainly used for operational purposes by Sales and Marketing professionals. How

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Salesforce.com and Analytics

September 5, 2011
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Salesforce.com and Analytics

Salesforce.com has become one of the most successful cloud applications. I am quite astounded by it’s mega hit penetration into myriad of industries.  It is being used by leading organizations not only to implement their customer relationship management system but also to develop their own applications running on cloud. But complete absence of meaningful analytical

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More climate extremes, or simply global warming ?

January 12, 2011
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More climate extremes, or simply global warming ?

In the paper on the heat wave in Paris (mentioned here) I discussed changes in the distribution of temperature (and autocorrelation of the time series).During the workshop on Statistical Methods for Meteorology and Climate Change today (here) I o...

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