314 search results for "market research"

Net Promoter Mixture Modeling: Can a Single Likelihood Rating Reveal Customer Segments?

November 5, 2014
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Net Promoter Mixture Modeling: Can a Single Likelihood Rating Reveal Customer Segments?

Net Promoter believes that customers come in one of three forms: promoters (happy yellows), passives (neutral grays), or detractors (angry reds). Cluster identification is relatively easy for all you need to do is ask the "ultimate question" concerning...

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Let’s Do Some MORE Hierarchical Bayes Choice Modeling in R!

November 3, 2014
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Let’s Do Some MORE Hierarchical Bayes Choice Modeling in R!

R enables us to "test drive" statistical models by running simulations and analyzing actual data. We can look at the output and get some sense of how the whole thing works. The goal is to provide a realistic application that is not too difficult to fol...

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Combating Multicollinearity by Asking the Right Questions and Uncovering Latent Features

October 26, 2014
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Combating Multicollinearity  by Asking the Right Questions and Uncovering Latent Features

Overview. When responding to questions about brand perceptions or product feature satisfaction, consumers construct a rating  by relying on their overall satisfaction with the brand or product plus some general category knowledge of how diffi...

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Call for participation: AusDM 2014, Brisbane, 27-28 November

October 25, 2014
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Call for participation: AusDM 2014, Brisbane, 27-28 November

********************************************************* 12th Australasian Data Mining Conference (AusDM 2014) Brisbane, Australia 27-28 November 2014 http://ausdm14.ausdm.org/ ********************************************************* The Australasian Data Mining Conference has established itself as the premier Australasian meeting for both practitioners and researchers in data mining. Since AusDM’02 the conference … Continue reading →

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Modeling Plenitude and Speciation by Jointly Segmenting Consumers and their Preferences

October 21, 2014
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Modeling Plenitude and Speciation by Jointly Segmenting Consumers and their Preferences

In 1993, when music was sold in retail stores, it may have been informative to ask about preference across a handful of music genre. Today, now that the consumer has seized control and the music industry has responded, the market has exploded into more...

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The Generalized Lambda Distribution and GLDEX Package for Fitting Financial Return Data – Part 2

October 14, 2014
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The Generalized Lambda Distribution and GLDEX Package for Fitting Financial Return Data – Part 2

Part 2 of a series by Daniel Hanson, with contributions by Steve Su (author of the GLDEX package) Recap of Part 1 In our previous article, we introduced the four-parameter Generalized Lambda Distribution (GLD) and looked at fitting a 20-year set of returns from the Wilshire 5000 Index, comparing the results of two methods, namely the Method of Moments,...

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Consumer Preference Driven by Benefits and Affordances, Yet Management Sees Only Products and Features

October 2, 2014
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Consumer Preference Driven by Benefits and Affordances, Yet Management Sees Only Products and Features

Return on Investment (ROI) is management's bottom line. Consequently, everything must be separated and assigned a row with associated costs and profits. Will we make more by adding another product to our line? Will we lose sales by limiting the feature...

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TURF Analysis: A Bad Answer to the Wrong Question

September 29, 2014
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TURF Analysis: A Bad Answer to the Wrong Question

Now that R has a package performing Total Unduplicated Reach and Frequency (TURF) Analysis, it might be a good time to issue a warning to all R users. DON'T DO IT!The technique itself is straight out of media buying from the 1950s. Given some number of...

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How to reveal anyone’s interests on Twitter using social network analysis

September 22, 2014
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How to reveal anyone’s interests on Twitter using social network analysis

I’m giving a talk this Friday (September 26, from 6 – 8 PM) on my current research into interest detection on Twitter. The talk …Continue reading →

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Trying a prefmap

September 14, 2014
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Trying a prefmap

Preference mapping is a key technique in sensory and consumer research. It links the sensory perception on products to the liking of products and hence provides clues to the development of new, well tasting, products. Even though it is a key technique,...

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