280 search results for "market research"

Identifying Pathways in the Consumer Decision Journey: Nonnegative Matrix Factorization

June 13, 2014
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Identifying Pathways in the Consumer Decision Journey: Nonnegative Matrix Factorization

The Internet has freed us from the shackles of the yellow page directory, the trip to the nearby store to learn what is available, and the forced choice among a limited set of alternatives. The consumer is in control of their purchase journey and can t...

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Which came first, the preference or the choice?

May 27, 2014
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Which came first, the preference or the choice?

Obviously, preference precedes choice because choices are made to maximize preference. That is certainly the way we conduct our marketing research. We generate factorial designs and write descriptions full of information about products and services. Ou...

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Towards (Yet) Another R Colour Palette Generator. Step One: Quentin Tarantino.

May 27, 2014
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Towards (Yet) Another R Colour Palette Generator. Step One: Quentin Tarantino.

Why?I love colours, I love using colours even more. Unfortunately, I have to admit that I don't understand colours well enough to use them properly. It is the same frustration that I had about one year ago when I first realised that I couldn't plot anything better than the defaults in Excel and Matlab! It...

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Ensemble Methods Part 3: Revolution Analytics Big Data Random Forest Function

May 20, 2014
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Ensemble Methods Part 3: Revolution Analytics Big Data Random Forest Function

by Mike Bowles In two previous posts, A Thumbnail History of Ensemble Methods and Ensemble Packages in R, Mike Bowles — a machine learning expert and serial entrepreneur — laid out a brief history of ensemble methods and described a few of the many implementations in R. In this post Mike takes a detailed look at the Random Forests...

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The Mind Is Flat! So Stop Overfitting Choice Models

May 15, 2014
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The Mind Is Flat! So Stop Overfitting Choice Models

Conjoint analysis and choice modeling rely on repeated observations from the same individuals across many different scenarios where the features have been systematically manipulated in order to estimate the impact of varying each feature. We believe th...

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Dining in San Francisco – Let R Guide You

May 6, 2014
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Dining in San Francisco – Let R Guide You

I’m frequently asked by newcomers to R to provide an easy to follow generic set of instructions on how to download data, transform it, aggregate it, make graphs, and write it all up for publication in a high impact journal – all by the end of the day ! While such a request is somewhat

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Dining in San Francisco – Let R Guide You

May 6, 2014
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Dining in San Francisco – Let R Guide You

I’m frequently asked by newcomers to R to provide an easy to follow generic set of instructions on how to download data, transform it, aggregate it, make graphs, and write it all up for publication in a high impact journal – all by the end of the day ! While such a request is somewhat

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Getting Social Sciences Out of the Black Box: The Open Access Revolution

April 8, 2014
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Getting Social Sciences Out of the Black Box: The Open Access Revolution

Trading Ethos for LogosUp until very recently (the last 10 years) it has been uncommon for social science researchers to share their data even when the sharing would neither compromise the private information of the subjects nor the validity of the stu...

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R / Finance 2014 Open for Registration

March 29, 2014
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The annoucement below just went to the R-SIG-Finance list. More information is as usual at the R / Finance page: Now open for registrations: R / Finance 2014: Applied Finance with R May 16 and 17, 2014 Chicago, IL, USA The reg...

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Introduction to PortfolioAnalytics

March 29, 2014
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Introduction to PortfolioAnalytics

PortfolioAnalytics Basics This is a guest post by Ross Bennett. Ross is currently enrolled in the University of Washington Master of Science in Computational Finance & Risk Management program with an expected graduation date of December 2014. He worked on the PortfolioAnalytics...

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