Major retailers like Williams Sonoma use UpStream Software for marketing analytics, including revenue attribution, targeting, and optimization. In the video below Tess Nesbitt (senior statistician at UpStream) describes how she uses Revolution R Enterprise and Hadoop to figure out the impact on various marketing channels (for example direct mail, email offers, and catalogs) on consumer retail sales. (The slides...








Zero Inflated Models and Generalized Linear Mixed Models with R.
Zuur, Saveliev, Ieno (2012).