Blog Archives

An Introduction to Collaborative Filtering

July 12, 2013
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An Introduction to Collaborative Filtering

A typical consumer today uses multiple devices to surf the web and interact in many ways with your eCommerce business. For most stores, maximizing conversion and increasing order size in this environment is not only an enormous challenge, but also an incredible opportunity. eCommerce stores also have a variety of marketing channels be it e-mail

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Web Analytics Visualization through ggplot2

July 1, 2013
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Web Analytics Visualization through ggplot2

During our last webinar, we covered some of the basic ideas behind ggplot2, the R Visualization package by Dr. Hadley Wickham. In this blog post I will walk through the example that I covered during the webinar. In order to carry out the examples yourself, you may download the dummy datasets from this link Creating

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Installing the RGoogleAnalytics package

June 20, 2013
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Installing the RGoogleAnalytics package

In this blog post, I would walk you through the steps from downloading to installing the RGoogleAnalytics package on your machine. The RGoogleAnalytics package currently resides at https://code.google.com/p/r-google-analytics/ and this page lists the latest developments around the package. The zip and tarball archives for the package can be obtained from the Downloads Section. Once you download the

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Resources for getting started with R

June 18, 2013
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Resources for getting started with R

As we believe you may know, we are having a webinar tomorrow (June 19th, 2013) on Predictive Analytics. During this webinar, you are going to be introduced to R, learn how to build a predictive model and also how to carry insightful analysis through visualization. As learning a new language can be a really difficult

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Understanding the value of Predictive Analytics on Web Data

June 3, 2013
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Understanding the value of Predictive Analytics on Web Data

In this blogpost, I will be talking briefly about Predictive Analytics and why it holds value from a web analytics perspective. Broadly speaking, Predictive Analytics is a set of methodologies that assist us in anticipating customer behavior. The customer behavior of interest could be anything ranging from spend, buying habits, page views, response to a

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Visualizing your websites’ ecommerce performance with R

May 14, 2013
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Visualizing your websites’ ecommerce performance with R

In this blogpost, I want to dive deeper into the explanation of the relationship between Frequency and Recency of Visits with the Conversion Rate and Average Order Value. I have used the RGA package for data extraction and Dr. Hadley Wickham’s ggplot2 package to achieve the visualizations. Here’s the data aggregation script : #transactions dataframe

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