Blog Archives

Reading data from the new version of Google Spreadsheets

June 3, 2014
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Reading data from the new version of Google Spreadsheets

Spreadsheets remain an important way for people to share and work with data. Among other providers, Google has provided the ability to create online spreadsheets and other documents. Back in 2009, David Smith posted a blog entry on how to use R, and specifically the XML package to import data from a Google Spreadsheet. Once you marked your Google...

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Using survival models for marketing attribution

July 23, 2013
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by Andrie de Vries Prior to joining Revolution Analytics in March this year, I spent several years in the field of market research and survey analytics. During this period, I spent a few months consulting to a digital marketing agency based in London. My role was to help build their capability in building customer surveys and integrating these into...

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